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New Stock Coverage: Don't Be a Jerk -- Buy BMW

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Wall Street ratings agencies set the tone for today's stock market.

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Nuts, bolts, and ball bearings may make for a mighty boring market, but who needs sexy when dull works so well? Equities scored their third straight increase thanks to an S&P 500 Index (INDEXSP:.INX)-best 6.02% surge in Fastenal (NASDAQ:FAST), maker of the first two utilitarian items, and an NYSE-leading 23.01% advance in Kaydon Corp. (NYSE:KD), manufacturer of the latter. Elsewhere a new survey linked low income to migraines, a headache only compounded by Aspirin owner Bayer (OTCMKTS:BAYRY) falling 1.93% on an otherwise up day. Staying in Germany, Bayerische Motoren Werke (OTCMKTS:BAMXY) - BMW to you and me - jumped 5.48% to hit its highest level in over two decades. Last month a study redundantly revealed its divers really are utter jerks, a finding freshly corroborated by one of its speedsters just arrested in New York. These days, its equity owners can clearly afford to be equally arrogant.

Today's quarterly earnings announcements are expected to include Layne Christensen (NASDAQ:LAYN), Mattress Firm Holding (NASDAQ:MFRM), Smithfield Foods (NYSE:SFD), and UTi Worldwide (NASDAQ:UTIW).

Arch Coal (NYSE:ACI): Macquarie has a new Neutral on the commodity company.

Datawatch Corporation (NASDAQ:DWCH): Canaccord Genuity covers the business software company at a Buy.

European Autos: Nomura rolls out new Neutrals on Daimler (OTCMKTS:DDAIF) and Volkswagen (OTCMKTS:VLKAY) but is more bullish on Buy-rated Bayerische Motoren Werke (OTCMKTS:BAMXY), better known as BMW.

Fast Food: Wunderlich has Holds on Brinker International (NYSE:EAT) ($44 target price), Cracker Barrel (NASDAQ:CBRL) ($106), Darden Restaurants (NYSE:DRI) ($50), and Ruby Tuesday, Inc. (NYSE:RT) ($8). It is more upbeat on Jack In The Box (NASDAQ:JACK) and Sonic Corporation (NASDAQ:SONC), both Buy rated with respective price objectives of $46 and $19.

Internet-Related Stocks: Yelp Inc (NYSE:YELP) is up impressively this morning after being begun with a Buy opinion and $81 objective at Deutsche Bank, which has a Hold rating and $83 target on Zillow Inc (NASDAQ:Z).

Jones Energy Inc (NYSE:JONE): Shares are assigned an Overweight at JPMorgan.

MaxLinear, Inc. (NYSE:MXL): The stock is started with a Buy and $11 objective at Benchmark, which lauds its high gross margin and strong revenue growth.

Mettler-Toledo International Inc. (NYSE:MTD): Morgan Stanley starts the equity at Overweight.

OpenTable (NASDAQ:OPEN): The online restaurant reservation outfit is assigned an Equal Weight by Barclays.

Rush Enterprises, Inc. (NASDAQ:RUSHA): The commercial vehicle company is launched with a Buy at Longbow.

ServiceNow Inc (NYSE:NOW): Canaccord Genuity covers the stock at at Buy.

Shutterfly (NASDAQ:SFLY): Shares are set an Overweight at Barclays.

Splunk Inc (NASDAQ:SPLK): The application software outfit, upgraded exactly one week ago, clearly likes Fridays. Today it is begun with a Buy at Canaccord.

Under Armour Inc (NYSE:UA): Jefferies has a Hold on the sweat-resistant athletic apparel outfit, shares of which have lately traded atop historic highs. Its price objective is $71.

(See also: Stock Upgrades: Days of Wine and Roses at Constellation Brands and Stock Downgrades: Mannkind Suffers the Cruelest Cut.)
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No positions in stocks mentioned.
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