The Stocks Behind the Most-Tweeted-About Super Bowl Ads
The Seahawks won big, but determining which Super Bowl advertisers scored on Sunday is much more nuanced.
Well, the game is over, and while statisticians don't have much to pour over when it comes to the game (#blowout); they've already started aggregating social media numbers, enough for us to declare a de-facto winner among the Super Bowl advertisers.
Congratulations, Anheuser-Busch Inbev (NYSE:BUD). Because when it comes to Super Bowl advertising, there's really no touching you. By looking at the number of times a featured hashtag from a commercial was mentioned on the web -- Adweek built a list of the most successful ads from Sunday night.
And Budweiser blew away the competition, gaining about 80,000 mentions for their various ads. The next highest was Honda's (NYSE:HMC) #Hugfest ad, which brought in a little more than 18,000.
However it's also important to note that the advertising climate isn't only limited to television ads anymore. An arguable winner for the weekend was J.C. Penney (NYSE:JCP), whose hilarious #TweetingWithMittens stunt quickly went viral. They generated a lot of press for their campaign without footing the bill for a TV spot -- and their Tweet was shared more than 40,000 times.
Click on the interactive chart above to view data over time.
1. Honda Motor Co., Ltd.: Engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Market cap at $65.46 billion, most recent closing price at $37.51.
Super Bowl mentions: 18,400
2. Anheuser-Busch InBev: Engages in brewing and selling beer in North America, Latin America, Europe, and the Asia Pacific. Market cap at $151.40B, most recent closing price at $95.89.
Super Bowl mentions: ~80,000
3. The Coca-Cola Company (NYSE:KO): Engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. Market cap at $165.11 billion, most recent closing price at $37.82.
Super Bowl mentions: 18,200
4. PepsiCo, Inc. (NYSE:PEP): Engages in the manufacture, marketing, and sale of foods, snacks, and carbonated and non-carbonated beverages worldwide. Market cap at $121.20 billion, most recent closing price at $80.36.
Super Bowl mentions: 5,300
5. T-Mobile US, Inc. (NYSE:TMUS): Offers mobile communications services under the T-Mobile brands in the United States, Puerto Rico, and the U.S. Virgin Islands. Market cap at $21.93 billion, most recent closing price at $30.57.
Super Bowl mentions: 6,300
Editor's note: This story by James Dennin originally appeared on Kapitall.
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