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Top Insider Trades: VistaPrint and Herbalife See Buying

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Dollar General and Whole Foods insiders unload stock.

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In a victory for common sense, the trading behavior of company executives, directors, and large shareholders in the stocks of firms they're registered "insiders" at have been proven profitable to monitor by both academic studies and (more importantly) the experience of your fellow professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission on Thursday, November 29, 2012 as ranked by dollar value.

Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

Notable insider buys include Prescott General Partners returning to buy more VistaPrint (NASDAQ:VPRT). Earlier in the week the investment firm paid $3.1 million on the open market for shares of the online supplier of printed materials. According to SEC documents, it has just spent $8.5 million more. Richard Goudis, COO of Herbalife (NYSE:HLF) since 2010, spent nearly $2 million on the open market to buy shares of the network marketing, nutritional supplement company. Today's market price is around $46/share. In February, he sold $2.2 million worth of the stock at an average share price of $66.21.

On the sell side Buck Holdings sold $137.7 million worth of Dollar General (NYSE:DG). [Minyanville's consumer analyst, Ron Thomas, has done an analysis of the threat Wal-Mart's Neighborhood Markets pose to the dollar store segment.] KKR's Buck Holdings sold $1.8 billion in the discount retailer in October. Major Whole Foods (NASDAQ:WFM) backer Green Equity Investors unloaded $44.1 million of stock in the organic supermarket chain. In 2008, the private equity firm bought a 17% stake. This year it has steadily cut back on its stake.

At InsiderInsights.com, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.


Source: InsiderInsights.com | Key to Insider Title and Trans Type Codes


Source: InsiderInsights.com | Key to Insider Title and Trans Type Codes

Editor's note: Jonathan Moreland is the founder of Insider Insights and author of "Profit From Legal Insider Trading."
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