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Stock Downgrades: Scarlett Fever and Red Arrows at SodaStream


Wall Street ratings agencies set the tone for today's stock market.

Shares of SodaStream International (NASDAQ:SODA), whose spokesperson is Scarlett Johansson, are currently giving back another 3.87% on top of yesterday's 1.07% tumble. The company recently reported soft revenue growth and tighter profit margins.
That iconic image of Audrey Hepburn with cigarette holder in hand during her Breakfast at Tiffany's (NYSE:TIF) summed up yesterday's spectacular stock action beautifully. Tobacco titan Lorillard (NYSE:LO) surged some 10.40% to top the S&P 500 (INDEXSP:.INX) even as the bling king rose 9.15% to a record. India's Taj Mahal is -- even more than those little blue boxes -- the ultimate expression of love, and it fell head over heels for hometown hero MakeMyTrip (NASDAQ:MMYT). Shares rode a broker boost to party like it was 1999 by advancing exactly 19.99%. Bank of America (NYSE:BAC) gained 0.55% on similarly upbeat analyst action even as its Merrill Lynch unit faces a fresh probe. Merrill has a mighty army of stockbrokers, but neither it, nor any other Wall Street powerhouse, is a match for the remarkable feats of a 105-year-old member of the profession.
Today in economics, April leading indicators and existing home sales are each out at 10:00 a.m. EDT.  In earnings action, expect announcements out of Aeropostale (NYSE:ARO), Best Buy (NYSE:BBY), Dollar Tree (NASDAQ:DLTR), Hewlett-Packard (NYSE:HPQ), Royal Bank of Canada (NYSE:RBC), and Sears (NASDAQ:SHLD).
Now let's look at this morning's rating reductions, an eclectic bunch that features telecom and commodity companies plus headline stock SodaStream.

American Eagle Outfitters (NYSE:AEO): Shares in the apparel outfit, which slumped 6.44% on Wednesday, are off another 3.21% today. This, after getting slashed to Sell from Neutral at Citigroup.
ArcelorMittal (NYSE:MT): Goldman Sachs gives the steel stock a Sell-from-Neutral downgrade.
Arcos Dorados (NYSE:ARCO): The company, which operates McDonald's (NYSE:MCD) restaurants in Latin America, gets lowered to Neutral from Overweight at HSBC Securities. The target price is also taken down, to $9 from $14.
Keurig Green Mountain (NASDAQ:GMCR): Roth Capital reduces its rating to Neutral from Buy, sending shares of the coffee brewing machine maker lower ahead of open.
MedAssets (NASDAQ:MDAS): Bank of America Merrill Lynch moves MDAS to Neutral from Buy. Its price objective is $24.
Mosaic (NYSE:MOS): Shares are now Neutral from Outperform at Macquarie, and the target price is also lowered by $3 to $52.
Motorola Solutions (NYSE:MSI): The stock is now Underperform from Neutral with a $56 target at Mizuho, which says that growth appears to have reached a plateau.
SodaStream International: Barclays reduces its rating to Underweight from Equal Weight. Its price objective, previously $40, falls by $5.
STMicroelectronics (NYSE:STM): The tech name gets taken to Underweight from Neutral at HSBC Securities.

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No positions in stocks mentioned.
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