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OMG, We Love These Tickers [SLIDE SHOW]


For some companies, inventing a ticker symbol can be more art than science.

MINYANVILLE ORIGINAL A company's transition from private to public is fraught with challenges. Managing expectations and assessing worth are important parts of an IPO, but the most difficult decision may be choosing a ticker symbol. Every listing is unique, but some are more unique than others. Most firms, such as Facebook (FB), take the straightforward approach, but a few others, like Southwest Airlines (LUV), prefer the peculiar. The following companies belong to the latter group: Those who saw value in adopting memorable, clever, or just plain quirky listings.
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