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New Stock Coverage: TherapeuticsMD Is Just What the Doctor Ordered

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Wall Street ratings agencies set the tone for today's stock market.

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On Pay It Forward Day, equities paid investors back, with even Apple (AAPL) - the victim of Schadenfreude Wednesday when no fewer than 17 analysts slashed targets on the tech titan - advancing 0.72% as one researcher reassessed the pile-on by his peers 24 hours previously.

It was a good day to be brainy, what with redundant confirmation of Einstein's genius, dumb money piling into smartphones, and Akamai (AKAM) -- whose name means "intelligent" in Hawaiian - surging 17.71% to top the S&P 500 Index (^GSPC). (Mind you, Hicks didn't do too badly either, as Angie's List (ANGI) jumped 28.89% to an historic high.)

And what would you do, when confronted with your own mortality? Personally, I wouldn't invest almost $265 million in the utterly dead money that is JC Penney (JCP), which has tumbled 57.26% in the past 12 months, but by George, the rich really are different from you and me.

Today in economics, consensus says April's University of Michigan consumer sentiment survey will show an improvement at 9:55 a.m. Eastern. Peak earnings week concludes with announcements expected out of Alcatel-Lucent (ALU), Burger King (BKW), Chevron (CVX), DR Horton (DHI), Goodyear Tire (GT), Honda Motor (HMC), LyondellBasell (LYB), Total SA (TOT),Tyco International (TYC), VF Corporation (VFC), and WellPoint (WLP).

Eaton (ETN): Shares are initiated with a Buy at Suntrust Robinson Humphrey.

Supervalu (SVU): Credit Suisse covers the company at a Neutral.

TherapeuticsMD (NYSEAMEX:TXMD): Jefferies begins Buy rated research on the women's health care firm.

Xoom Corporation (XOOM): The provider of online money transfer services is a fresh Neutral at Susquehanna.

(See also: Stock Upgrades: Don't Throw Bebe Out With the Bath Water and Stock Downgrades: Anheuser-Busch Set for Friday Night Hangover.)
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No positions in stocks mentioned.
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