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New Stock Coverage: Halloween Almost Here, Potbelly Serves Some Wicked 'Wichcraft

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Wall Street ratings agencies set the tone for today's stock market.

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Unless you are Italian, these are indeed the days of wine and roses in equities. The S&P 500 Index (INDEXSP:.INX) hit yet another record, ably assisted by a 7.50% surge in 1-800-Flowers (NASDAQ:FLWS). Flowers Foods (NYSE:FLO), up 2.87% at a historic high, also merits a mention. The baker recently bought several Hostess assets, and - based on the 121 Twinkies Joey Chestnut just swallowed in six minutes - remains rolling in dough. A new study showed Monday may be your best day to stop smoking but someone forgot to tell tobacco titan Lorillard (NYSE:LO), which began the week by rising 1.92% to a record. Elsewhere, it was a stellar session for anything Zen, with calming Calgon (NYSE:CCC) and hippy Hain Celestial (NASDAQ:HAIN) each oddly increasing an identical 1.24%. Good to know, the next time some spiritual guru goes all greedy and decides to sue you for $5 million.

This morning the Federal Open Market Committee starts its two-day policy meeting in Washington, DC, with an interest rate announcement expected tomorrow at 2:00 p.m. Eastern. In earnings action, Archer Daniels Midland (NYSE:ADM), BP plc (NYSE:BP), Buffalo Wild Wings (NASDAQ:BWLD), Deutsche Bank (NYSE:DB), Electronic Arts (NASDAQ:EA), Gilead Sciences (NASDAQ:GILD), LinkedIn (NASDAQ:LNKD), Nokia (NYSE:NOK), Pfizer (NYSE:PFE), 3D Systems (NYSE:DDD), UBS AG (NYSE:UBS), US Steel (NYSE:X), and Yelp Inc (NASDAQ:YELP) are all due to release results.

A.P. Pharma, Inc. (OTCBB:APPA): Brean Capital begins Buy-rated research on the micro-cap.

Campus Crest Communities (NYSE:CCG): Shares are assigned an Equal Weight by Barclays, whose target price is $12.

CBS Corp (NYSE:CBS): The stock is an Outperform at FBR Capital, whose target is $67 amid pricing power and continued cost containment.

Cell Therapeutics (NASDAQ:CTIC): The biotech gets begun with a Buy at Janney.

Cherry Hill Mortgage (NYSE:CHMI): Barclays covers the company at Overweight, and assigns it a $22 price objective.

Dollar General (NYSE:DG): The discount retailer is picked up with a Positive at Susquehanna.

GameStop (NYSE:GME): Stifel starts the stock at a Buy.

Heathcare Distributors: FBR Capital has Outperforms on Cardinal Health (NYSE:CAH) and McKesson (NYSE:MCK). It has a Market Perform and $72 objective on AmerisourceBergen (NYSE:ABC).

Nielsen (NYSE:NLSN): NLSN is a new Outperform at FBR Capital, whose target is $44.

Omnicom (NYSE:OMC): The ad giant gets begun with an Outperform and $79 target at FBR Capital, which cites potential merger synergies and an attractive valuation.

Potbelly (NASDAQ:PBPB): The sandwich shop, a red-hot recent initial public offering, is a new Neutral at Goldman Sachs and Robert W. Baird. William Blair, with a Market Perform, expresses similar concern over a premium valuation. However, Piper Jaffray (an appropriate "Overweight" with a $34 price objective) is more upbeat.

Rating Agencies: McGraw-Hill Financial (NYSE:MHFI) and Moody's (NYSE:MCO) are each assigned Outperforms at FBR Capital, whose respective price objectives are $81 and $85.

Twitter (NYSE:TWTR): Shares haven't even started trading, but Sterne Agee appears broadly optimistic, saying the stock could potentially be worth as much as $32.

Volvo (OTCMKTS:VOLVY): Nomura has a new Neutral on the Swedish car company.

(See also: Stock Upgrades: Can I, Asks Apple? Yes Icahn! and Stock Downgrades: Hope and Change? Changyou.com Ain't Seeing It)
No positions in stocks mentioned.
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