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Insider Trades: Sheryl Sandberg Sells Facebook Shares and Two Health Care CEOs Buy Company Stock

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Plus, purchases at Hemisphere Media, and sales at Boston Beer and Monster Beverage.

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Welcome to our daily roundup of top insider trades. Here's a look at the most significant inside sales and purchases filed with the SEC on Wednesday, April 10, 2013.

Purchases: The New York-based hedge fund Luxor Capital Group LP bought 255,000 shares of Hemisphere Media (OTC:HMTVA) for $2,613,725. On April 8, Hemisphere announced the completion of a series of mergers with the No. 1 Spanish language cable movie network, Cine Latino; InterMedia Espanol Holdings, which owns WAPA America, the leading American Spanish-language cable network targeting Puerto Rico and other Hispanic demographics in the Caribbean; and Azteca Acquisition Corporation. Hemisphere has now become the parent company of all three subsidiaries. Alan Sokol, CEO of Hemisphere, said of the mergers, "Hemisphere represents the only pure-play Hispanic TV/cable network business, and is strongly positioned to benefit from the tremendous growth of the Hispanic market."

Phillip Frost, the Chairman and CEO of pharmaceuticals and diagnostic company Opko Health (NYSE:OPK), bought 250,600 shares of company stock for $1,742,005, increasing his total stake to 124,885,944 shares, worth $886,690,202.40 at the current stock price of $7.10. The stock's price is up 49.47% from this time last year.

Jane Hsioa, the Chairman and CEO of Non-Invasive Monitoring Systems (PINK:NIMU), bought 20 million shares of company stock for the price of $1 million. The company focuses on the research, development, manufacturing, and marketing of motorized, non-invasive, whole body, periodic acceleration platforms. The devices are used to increase local circulation, provide temporary relief for minor aches and pains, induce muscle relaxation, and reduce morning stiffness. Phillip Frost, the aforementioned CEO of Opko, owns 15,000,000 shares of the company's stock.

Sales: Sheryl Sandberg, the COO of Facebook (NASDAQ:FB), sold 176,452 shares of company stock for $4,743,770. Since its botched IPO last May, the company's stock price has declined 26.79%. However, the stock's price has increased 57.2% from a September 4, 2012 low of $17.73 to $27.87 today. The company made headlines last week by launching Facebook Home, a smartphone skin that overlays the Android (NASDAQ:GOOG) OS. The newest addition to Facebook's social media empire will be preloaded on the new HTC (TPE:2498) First smartphone and will be available for download on other HTC and Samsung (PINK:SSNLF) phones that run Android 4.1 or later. (For more on Facebook Home and why it's a brilliant idea, despite what the critics are saying, see this story by Minyanville's Michael Comeau).

James Koch, the Chairman of craft brewer Boston Beer Co. (NYSE:SAM), sold 12,000 shares of company stock for the price of $1,850,489. The company brews and markets Samuel Adams beer, Twisted Tea malt beverages, and Angry Orchard hard cider. The company's stock price has increased 49.82% since this time last year. The company was once the premier brewer of craft beer in America and actually was instrumental in beginning the trend toward crafter beers. Now, Boston Beer faces stiff competition from above and below, with smaller bottlers taking market share and the big brewers, like Anheuser-Busch InBev (NYSE:BUD), diversifying their holdings to include craft beers.

The energy drink company Monster Beverage Corporation (NASDAQ:MNST) saw two sales, with Chairman and CEO Rodney Sacks selling 30,000 shares for $1,547,925 and Vice Chairman and President Hilton Schlosberg selling 30,000 shares for $1,546,656 (the former sale was at $50.19 per share; the latter sale was at $50.16 per share). The company's stock price has declined 12.82% since this time last year. On April 8, the company announced a $200 million share repurchase program.

Insider Purchases
#: Filer Name Insider Titles Company Name Ticker Trans
Type
Dollar Value
1
BO
JB*
$2,613,725
2
CEO,CB,BO
B
$1,742,005
3
BO
JB*
$1,000,668
4
CEO,CB,BO
JB*
$1,000,000
5
PR,CEO,DIR
JB*
$300,000
6
VP
JB*
$219,430
7
BO
B
$159,402
8
DIR
B
$106,961
9
BO
JB*
$100,000
10
DIR
B
$54,260

Source: InsiderInsights.com | Key to Insider Title and Trans Type Codes

Insider Sales
#: Filer Name Insider Titles Company Name Ticker Trans
Type
Dollar Value
1
CEO,DIR,BO
AS
$16,249,718
2
COO,DIR
AS
$4,743,770
3
CB,DIR,BO
S
$1,850,489
4
CB,PR,CEO
S
$1,719,702
5
PR
AS
$1,637,870
6
CB,CEO,DIR
AS
$1,547,925
7
VCB,PR,DIR
AS
$1,546,656
8
VP
N
AS
$1,472,325
9
PR,CEO,DIR
AS
$1,268,195
10
BO
S
$1,062,059

Source: InsiderInsights.com | Key to Insider Title and Trans Type Codes

An important note from Jonathan Moreland, founder of Insider Insights:

In a victory for common sense, it has been proven profitable -- by both academic studies and (more importantly) the experience of your fellow professional investors -- to monitor the trading behavior of company executives, directors, and large shareholders in the stocks of firms of which they're registered as "insiders."

Please note, however, that the lists above are strictly factual; they are not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At InsiderInsights.com, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

Jonathan Moreland is also the author of "Profit From Legal Insider Trading."

Follow me on Twitter: @JoshWolonick and @Minyanville
No positions in stocks mentioned.
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