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Why ETFguide Was Dead Wrong About John Bogle


John Bogle stands by his statement that the ETF is the "greatest marketing innovation" of fund industry so far in the twenty-first century.

Editor's Note: This is John Bogle's rebuttal to Ron DeLegge's story Why John Bogle Is Dead Wrong About ETFs, which Minyanville also published on February 13. Both pieces originally appeared on

The polemic by Ron DeLegge on (February 13, 2013) is replete with serious errors about my views on ETFs. I would like to take this opportunity to set the record straight.

First, to repeat the canard that I "hate" ETFs ignores the fact that I've never used that word in this (or any other) context. Indeed, I've long since learned that it's pointless to "hate" inanimate objects. My consistent opinion about ETFs was expressed most recently in my tenth book, The Clash of the Cultures:

" . . . I remain positive on the (ETF) concept, but only when (a) the right kinds of ETFs are used; and (b) used for investment and not speculation. I'm decidedly negative about the remarkable range of foolish extremes that have characterized their implementation."

I then cite a recent essay in the London Economist that fully supports my conclusion: "Exchange-Traded Funds: A Good Idea in Danger of Going Bad-The Risks Created by Complicating a Simple Idea. . . ETFs have become a means for hedge funds to speculate on the market throughout the trading day . . . Like a hyperactive child, the finance sector can never let a good thing be . . ."

The record is clear that many of the broad-market ETFs (such as those based on the S&P 500 Index (INDEXSP:.INX)) are used-albeit, far too rarely-by individual investors with a long-term horizon. But more than one-half of all ETF assets are held by financial institutions-not individuals-who trade them with alacrity. Those realities explain why I believe (and have publicly stated) that ETFs are like the famous Purdey shotgun: great for big game hunting in Africa, but also great for suicide.

Yet Mr. De Legge finds it convenient to ignore the huge positions that hedge funds and other large institutional investors hold in virtually all of the major ETFs-and many of the small ones. Financial institutions own 60 percent of all SPDRs, 59 percent of iShares, and 41 percent of Vanguard ETFs.

Are these institutions long-term investors, or are they traders, hedgers, and speculators? Of course we can't be sure of the exact ratio of individual and institutional trading in ETFs, but we know that annual share turnover rates (including both individual and institutional transactions) in 2012 were 2517 percent for SPDRs, 761 percent for iShares, and 250 percent for Vanguard. (Among "traditional" mutual funds, the turnover rate for investors was about 32 percent last year; for my nickel, disgracefully excessive!) Each day, the SPDR S&P 500 (NYSEARCA:SPY) alone is the most widely traded stock in the world. Its shares were turned over at a 4688 percent rate in 2012-nearly 5000 percent! I'm sure that Mr. DeLegge will be "shocked . . . shocked to know that gambling is going on" in the world of ETFs.

The Vanguard Study
While there's no way to separate the institutional transactions from the transactions by individual investors, Vanguard gives it, not only a try, but in fact a statistically sound analysis that compares the "buy and hold" investors in our traditional index funds (TIFs) with those in our ETFs. Mr. De Legge accurately presents these data, but fails abjectly to analyze them. Even the most cursory examination of the Vanguard data clearly reflects a pattern in which our individual ETF owners trade their shares far more actively than our individual TIF owners. For example, the study finds that there are 25 percent fewer buy-and-hold investors in our ETFs as compared to our TIFs, 125 percent more short-term investors, and 140 percent more "hands-on-investors," defined as investors who engage in more than two "reversal" transactions per year. Our ETF owners, therefore, are significantly less likely to be long-term investors, and significantly more likely to be short-term speculators.

So, no, I haven't ignored the Vanguard study. But while I have the utmost respect for the intellectual ability and personal integrity of the authors of the study, I believe that the paper should have been far clearer in acknowledging that the study excluded institutional holders, and therefore encompassed only 60 percent of our ETF holders. Ever the editor, I also thought that the paper glossed over the distinction between Vanguard ETFs and the ETF industry as a whole. Given Vanguard's well-established culture of long-term investing, I'm confident that Vanguard ETF owners exhibit the longest holding periods of any group of ETF investors, and that the levels of speculation in non-Vanguard ETFs are far higher, especially for those focused on narrow market sectors and high-leverage. "Don't go there" is my message.
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