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The Short-Sale of American Icons

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Social mood will play a major part in this market movie.

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MINYANVILLE ORIGINAL

Editor's Note: Todd posts his vibes in real time each day on our Buzz & Banter.

Once upon a time you dressed so fine, you threw the bums a dime in your prime, didn't you?
--Bob Dylan

The leaders coming out of a crisis are rarely the same as those who enter it. That's true for corporate America and it applies to those high up on the societal pedestal.

In the summer of 2007, Minyanville openly asked if the fall from grace of well-known icons such as Paris Hilton, Lindsay Lohan, and Britney Spears was indicative of the shifting social mood, and by extension, whether it might be predictive for financial markets.

The notion seems silly on its face; the obsession with the whereabouts of a trio of social starlets couldn't be further removed from the inner-workings of Wall Street. We posited the question, however, as social mood and risk appetites shape financial markets, and sure enough, the tape cascaded lower a few months later.

American society is again disenfranchised. It's evident in the divide between the "haves" and "have nots," the red states and blue states, and Main Street vs. Wall Street. Moreover, the recent demise of high-profile icons-from Twinkies to Elmo to Lance Armstrong-suggests that the socionomic tide has turned anew. (See: Hostess and the GM Bailout: Why the Chevy Volt Shouldn't Exist but Twinkies Still Will.)

The Robin Hood Economy

A few years ago, Professor Peter Atwater of Minyanville offered, "As we enter the New Year, I'd recommend that folks review their investment holdings with the growing wave of populism in mind. I anticipate that the phrase, "For those to whom much has been given, much is expected," will take on new meaning." (Also read The Robin Hood Economy.)

Who would have thought that in the following years, financial services, health care, and energy would all be considered "evil"? From the bulls-eye on the back of "fat cat" bankers to tough talk on the beltway-remember when the White House vowed to keep a "boot on the neck of BP (NYSE:BP)?"-it's hard not to notice the path of the wrath.

We long ago warned of the "tricky trifecta" of societal acrimony, social unrest, and geopolitical conflict. Between Occupy Wall Street, The Tea Party, riots in Greece, and the specter of yet another war in the Middle East-not to mention the seismic shift in the European Union-it's safe to say that we're migrating across this most unfortunate spectrum.

At what point does an industrialist become a robber baron? Or a savvy speculator a profiteer? At what point does success become privilege? The answers to these questions have profound implications for the future of free-market capitalism in an intertwined finance-based global economy. And if calmer heads don't prevail, the bottom line might be the least of our concerns.

One of the great misperceptions in financial market history is that the Crash of 1929 caused The Great Depression when The Great Depression actually caused the Crash. While public psychology can be manipulated for extended periods of time, free will can never be caged and the attendant social mood will shape behavioral patterns-and by extension our financial decision-making processes.
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No positions in stocks mentioned.

Todd Harrison is the founder and Chief Executive Officer of Minyanville. Prior to his current role, Mr. Harrison was President and head trader at a $400 million dollar New York-based hedge fund. Todd welcomes your comments and/or feedback at todd@minyanville.com.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

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