What If Even More Celebrities Ran Major Companies?
With will.i.am joining Intel and Lady Gaga joining Polaroid, what other celebrity-company pairings could be in the works?
And that's exactly what some companies are doing. Recently, Black Eyed Peas frontman will.i.am teamed up with Intel (INTC) to become its Director of Creative Innovation. He'll be helping the world's largest chipmaker develop new laptops, smartphones, and tablets. In an equally strange hiring move, Polaroid hired Lady Gaga to be its creative director. Her latest contribution to the brand? The so-called "Grey Line" array of products, including the GL20 glasses, which are able to take photos of whatever you happen to be looking at.
But is this just the tip of the iceberg? Could other celebrity-company pairings be in the works? What would happen if celebs starting running things over at Apple (AAPL), or Lockheed Martin (LMT), or even Pfizer (PFE)? Minyanville's crack team of investigative reporters find out…sort of.
Click below to watch the video.
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