Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

What If Even More Celebrities Ran Major Companies?


With joining Intel and Lady Gaga joining Polaroid, what other celebrity-company pairings could be in the works?

It's Marketing 101. When you need to make your company really, really relevant, hire a celebrity to run your creative department.

And that's exactly what some companies are doing. Recently, Black Eyed Peas frontman teamed up with Intel (INTC) to become its Director of Creative Innovation. He'll be helping the world's largest chipmaker develop new laptops, smartphones, and tablets. In an equally strange hiring move, Polaroid hired Lady Gaga to be its creative director. Her latest contribution to the brand? The so-called "Grey Line" array of products, including the GL20 glasses, which are able to take photos of whatever you happen to be looking at.

But is this just the tip of the iceberg? Could other celebrity-company pairings be in the works? What would happen if celebs starting running things over at Apple (AAPL), or Lockheed Martin (LMT), or even Pfizer (PFE)? Minyanville's crack team of investigative reporters find out…sort of.

Click below to watch the video.

No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

Featured Videos