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Could Goldman Ruin Facebook's Reputation?


For a company that built its reputation on being cool, Facebook's deal with Goldman is troubling.

Goldman and Facebook, sitting in a tree. K-I-S-S-I-N-G…first comes love…then comes marriage…then comes a PR nightmare.

Sure, Goldman's (GS) recent investment in Facebook has all kinds of advantages for the social networking giant. With more capital they can hire new talent, expand overseas, and pursue acquisitions. Plus, the deal positions Goldman perfectly to handle Facebook's near-imminent IPO.

But at what cost to Facebook's brand?

After all, this is the company that built its reputation and initial following on being cool. And, let's be honest here, Goldman Sachs isn't exactly the "coolest" company around.

So what will the fallout look like?

Join Josh Lipton for a closer look.

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No positions in stocks mentioned.
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