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The Mythology of Apple: Why Is Apple So Important to Us?


Apple's become more than just a company. It's become a set of values, rituals, beliefs, and passions.


Ask any consumer, stock picker, or analyst, and they'll tell you the same thing: the hottest company in business is none other than Apple (AAPL). Among more than 50 research firms that cover Apple, not a single one recommends selling Apple stock.

But in many ways, Apple's become more than just a company. It's become a set of values, rituals, beliefs, and passions. You might even ask: has Apple become a religion?

Our obsession with the company, its leader and its products of every type would seem to argue that if Apple is not a true religion, then it's at least the most mythologized company in American history. After all, any article we publish about Apple surges instantly up the Most Read list. Why is everyone so interested in it? And what does that interest... or obsession... say about us? In this package of 16 articles we take a look at Apple from every angle to try and figure out why it's so important to us. Click on a headline below to continue reading:

Apple CEO Steve Jobs: Myths Vs. Reality, by Diane Bullock

What Will Be Apple's Next Big Thing? by Mike Schuster

VIDEO: Is Apple a Religion? Two Experts on the Intersection of Faith and Technology, by Cory Bortnicker

How Much Is Your Old Apple Worth? by Danielle Beurteaux

Apple's Dark Side: Five Reasons to Dislike the Iconic Brand, by Matthew Mallon

iPad or iFad? Why the Tablet Will Remain a Niche Product, by Evan Koblentz

Apple's Foxconn Predicament, by Justin Rohrlich

Rotten Apples: Apple Products That Failed, by Sara Churchville

Apple People: Little-Known Facts About Apple's Most Influential Leaders, by Diane Bullock

Apple's Worst Commercial: "The Martinetti's Buy A Computer", by Diane Bullock

INFOGRAPHIC: The Apple Sphere of Influence, by Diane Bullock

Inside Apple's Fanboy Culture, by Steve Burgess

Selling the Apple Lifestyle; What Makes the Ads Work? by Ryan Goldberg

What's the Apple of....? by Drea Knufken

The Evolution of the Apple Logo, by Matthew Mallon

How to Kick the Apple Habit: A 12-Step Program, by Drea Knufken

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No positions in stocks mentioned.

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