In a burgeoning home video rivalry between VHS and Betamax technologies, it was the adult industry that helped VHS win the epic battle. Both formats ran virtually neck-and-neck until the adult industry selected the more affordable VHS format as its go-to video medium, even though Beta tapes were considered of superior visual quality. The conversion to VHS also benefited the adult industry greatly, taking it from seedy dark theaters to a home-based $10 billion industry. The once-thriving trenchcoat business, however, tanked.

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