Thinking Inside The Box: Good Products, Strange Packages Turning Cardboard And Cellophane Into A Sure-fire Sale.
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McDLT
A regrettable moment in fast-food segregation, the McDLT promised to "keep the hot side hot, and the cool side cool" in 2 "separate but equal" compartments. McDonald's heartlessly divided the meat patties from the cooler toppings - often wantonly devalued, despite their integral role in the burger experience. Only one broad-minded executive recognized the growing resentment against condiment inequality -- and the necessity of more environmentally friendly packaging; the McDLT was subsequently discontinued.