In 2005, Creative's outspoken CEO, Sim Wong Hoo, mocked Apple's introduction of the display-lacking iPod Shuffle, saying, "They're coming out with something that's 5 generations older... I think the whole industry will just laugh at it." Then, Dell CEO Kevin Rollins piled on, likening Apple’s iPod to Sony’s Walkman: "You don't hear about the Walkman anymore. I believe that 1-product wonders come and go." Yes, it's tough being on top - especially when your competitors can't replicate your success.

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