Rumored to cost over $1 million to develop, the new Pepsi trademark looks as if someone took the old one and ran it through a distortion filter. But more than a few eagle-eyed analysts (and scores of consumers) have noticed an uncanny similarity between this design and Barack Obama's campaign logo. Since the candidate was able to pull off in a matter of months what the soft-drink maker has been trying to accomplish since the 80s -- become the choice of the new generation -- it makes sense that Pepsi would want to hitch its wagon to Obama's Hopemobile.

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