Three Things Marissa Mayer Could Unveil to Save Yahoo (NASDAQ:YHOO)
The new Yahoo CEO is expected to announce her plans for the struggling company this week. Here are some steps she could take.
It could be a startup with some key technologies to bolster Yahoo's long-term strategy. It might be a stalwart with dozens of patents and talented employees that will transform Yahoo into an industry behemoth. Or it could be an acquisition that will further enhance the company's mission to become a leader in visual and audio entertainment.
If Yahoo takes the latter direction, expect the company to announce that it is acquiring a major content provider of music or movies/TV, such as Spotify or Hulu. Yahoo has already signed a deal with Spotify that will bring its music streaming technology to Yahoo.com. By acquiring the firm, Yahoo would gain access to the world's largest library of streaming music.
Editor's Note: This content was originally published on Benzinga.com by Louis Bedigian.
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