Three Things Marissa Mayer Could Unveil to Save Yahoo (NASDAQ:YHOO)
The new Yahoo CEO is expected to announce her plans for the struggling company this week. Here are some steps she could take.
Earlier this year, the company teased the idea of a new browser when it unveiled Yahoo Axis. This browser plug-in used Yahoo technology to power a unique, graphically-rich search box that populated users' browsers with a host of visual results.
Now imagine the possibility of using Axis all on its own. It might be rough around the edges, but many would say that is true of all browsers; they always seem to be a work in progress. By developing their own browsers, however, Google and Microsoft have strengthened their brands. They have also been able to redirect users to their own websites.
Granted, Yahoo would need more than a simple browser to save the company. By developing a faster and superior product, however, users would gradually warm up to the idea of switching. And for every user that switches, the company would inevitably gain a new daily visitor to Yahoo.com.
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