Three Things Marissa Mayer Could Unveil to Save Yahoo (NASDAQ:YHOO)
The new Yahoo CEO is expected to announce her plans for the struggling company this week. Here are some steps she could take.
1. New Partnerships and an Entirely Revamped Search Engine
Several months ago, Yahoo was rumored to be dumping Bing, Microsoft's (NASDAQ:MSFT) growing search engine, for Google (NASDAQ:GOOG). Nothing ever came of that rumor, so it seems unlikely that Yahoo will surprise the world by announcing that it will switch to Google tomorrow.
Yahoo might, however, be inspired to drop Bing and other search engines altogether and do what it should have done all along: Develop a fresh engine from the ground up. In doing so, Yahoo would gain control of its company again. It would be able to dictate its search functionality and maximize its capability without having to rely on another party's technology.
More importantly, it would give Yahoo the ability to sign massive, revenue-driving partnerships like the one that Google announced late last year. Google will pay Mozilla $300 million per year for three years to maintain its status as the default search engine in Firefox. By spending millions today, Google will make billions tomorrow. Yahoo could soon be in a position to do the same.
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