With rumors swirling about Apple
Amazon, for example, has been in the business of building its own services, such as Amazon Video, its app store, and Amazon Video, to name a few. Buying Pandora doesn't fit in with this strategy.
Pandora, despite reporting stronger-than-expected second quarter earnings, has yet to turn a profit since going public, which could also detract from its appeal. Google and Amazon, who now compete with Apple in the mobile device market, are not charities. They are for-profit businesses, as Amazon CEO Jeff Bezos noted at the company's recent Kindle event in Santa Monica.
Nonetheless, there are plenty of indications that Apple could step into streaming music.
The Cupertino, Calif.-based firm already accounts for a 64% share of the digital music market in the United States according to research firm NPD, and Apple entering the space makes sense, says Russ Crupnick, senior vice president of industry analysis for The NPD Group.