Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

It's Showtime for Apple, Microsoft, and Google

By

The 2012 holiday season is almost besides the point. All three tech giants are going out on a limb for sales next year.

PrintPRINT
Microsoft, after years of fumbles, has to prove that it's a major player in the mobile world. Its strategy is as risky as it possibly could be. It's selling one system for use across all devices-mobile and desktop, touch and keyboard, business and leisure, home and office, productivity, and entertainment.

It's a pass-fail test, with not much in between. Windows 8 is so radically different that business managers will be wary of imposing the learning curve and work disruption that upgrading will cause.

But the line between work and home devices is rapidly disappearing. If any of the mobile devices being built with Windows 8 catches on with consumers, they'll demand a seamless transition in the office.

Early reviews are generally positive. Some are effusive, like this one for ZDNet from an IT guy who flatly declares Windows 8 to be "a new era of computing." Others are resigned to the inevitable, such as a Forbes writer who accepts that Windows 8 is the solution for "losers" like him who need function as well as fun in their electronic devices.

But these are folks who don't care much about Microsoft's stock price. A new analysis from Forrester Research predicts that Windows 8 will help the company hold onto its 90% share of the desktop market, but will get the company only about 14% of smartphone sales. And that's not even a near-future scenario. Forrester expects 2013 to be an ugly year for Microsoft, as it makes the hard transition to Windows 8.

As for Apple, it just wants to continue being the coolest company on the planet. The biggish niche that its products hold is threatened by competition from Amazon and Google Android devices that do the same thing for a much lower price.
Position in MSFT.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
PrintPRINT
 
Featured Videos

WHAT'S POPULAR IN THE VILLE