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Critic: With iPhone 5 Launch, Tim Cook Blows Major PR Opportunity

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The head of a corporate watchdog accountability group says Apple (NASDAQ:AAPL) has missed the moment to make its products more attractive to American buyers.

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Why are you focused on Apple? Are the makers of Androids (NASDAQ:GOOG) or other phone makers any better?
Apple is a company that can fix the problem, which gives them a special moral imperative to do so. But the truth is that other phones are not made under significantly better conditions. So given that you're going to have a phone, the argument for switching is not so much that the other phones are made better, it's that Apple has the opportunity to make their phones better, and they're not. Apple is operating on massive profit margins and is the 800-pound gorilla. If Apple says to a supplier that it wants something changed, the supplier will change it, whereas if Samsung (PINK:SSNLF) or another company says they want something changed, the supplier might resist.

As this story went live on our site, Apple's stock price was hovering around $665 and was expected to head upwards. Reviews were starting to flood tech blogs about the new phone's taller screen, more colorful display, and thinner design. An analyst at JPMorgan has said he believed the iPhone 5 could potentially add between 1/4 and 1/2 point to fourth quarter annualized GDP growth.

More Tech Coverage From Minyanville:

Analysts Expect Record-Breaking iPhone 5 Sales, but Will It Help Mobile Carriers?

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No positions in stocks mentioned.
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