Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Will Apple Inc. Delay the iPhone 5S to Deliver a Bigger Screen?


According to a Bloomberg translation of a Commercial Times report, Apple may be delaying the new iPhone to increase its screen size from 4 to 4.3 inches.

Editor's Note: This content was originally published on by Louis Bedigian.

It's the question on everybody's mind: Would Apple (NASDAQ:AAPL) really delay the next iPhone to add a larger display?

Apple was expected to release an iPhone upgrade comparable to the iPhone 4S, one that would improve upon the existing model without making too many drastic changes. But after months of hearing about this familiar release, the rumor mill has turned its attention to a more significant revision.

According to a Bloomberg translation of a Commercial Times report, Apple might delay the iPhone 5S to increase the screen size from four inches to 4.3 inches.

This minor display increase may appear to be an unlikely cause for delay, especially when Apple has been so content to go its own path. The company famously resisted the lure to release a smartphone with a large screen for four years. Finally in 2012, Apple caved when it stretched the Retina Display from 3.5 inches to the four-inch model available today.

That said, Apple has been breaking records at retail, selling more than 37 million March quarter and nearly 48 million units during the quarter before that.

If Apple can continue to sell a large amount of iPhones -- even without releasing a new model -- then it has fewer reasons to rush the development of the next iteration.

Apple recently asked the U.S. International Trade Commission to postpone the sales ban of four products, including the iPhone 4. That device is expected to be retired the moment the iPhone 5S is released, since it would push the iPhone 4S into the third sales bracket.

Currently, Apple offers the following iPhone models:
  • iPhone 5 (starting at $199 with contract)
  • iPhone 4S ($99 with contract)
  • iPhone 4 (free with contract)
Apple could continue to manufacture the iPhone 4 (and release it in a multitude of colors) and sell it as the low-cost smartphone that analysts are currently anticipating. That would explain why Apple wants the ITC to postpone the sales ban.

Alternatively, Apple may also want to extend the sales of the iPhone 4 through the end of the year because it knows that another iPhone will not be released until that time.

Below, find some more great ETF and market content from Benzinga:

The Three Possible Outcomes for Dell Thursday

Philip Morris Shares Move on Q2 Earnings

Blackberry Q5 - A 'Budget' Phone?

Twitter: @Benzinga

Benzinga Pro covers this and all market news in real time. Get your free trial here.
< Previous
  • 1
Next >
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

Featured Videos