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Three Investing Experts on Apple's Many Smart Decisions... and One Mistake


Our tech writers are mostly applauding the updates Apple announced yesterday, but there is one issue with that free software package.


One Mistake? Not Making iWork and iLife Available for Androids and Windows
By Andre Mouton

For the most part, Apple's event was about incremental updates – and there's nothing wrong with that. As good as this company has been at developing new products and entering new markets, it's just as good at churning out strong updates to existing devices. Both the iPad and the Macbook Pro are old product lines by now, but each continues to generate a lot of excitement. Apple has the best batting average in the business, and when it's at the plate, people watch.

Software is another matter. iWork and iLife are now free with the purchase of new hardware, but Apple hasn't bothered to offer Windows or Android versions like it does with iTunes. That's a mistake. Most PCs run Windows, and most smartphones run Android. The digital world is a diverse place, and for Apple devices to succeed in it, they need to pair well with non-Apple devices. This means ensuring that both sides have access to the same apps. Microsoft made a similar mistake by refusing to release Office for IOS and Android. This fragmentation has driven consumers towards cloud alternatives like Google Docs – a development that neither Microsoft nor Apple wants.

Andre Mouton is an independent investor who cut his teeth in the dot-com crash and chewed his lip in the financial crisis. He is a former writer for Offbeat Magazine in New Orleans and a touring (but not itinerant) musician, who now lives in New York. Read more of his work for Minyanville, here.

Twitter: @Minyanville

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