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Three Breakout Tech Trends Changing Work and Play


The prime-time Web. Game consoles for grownups. The Internet security freak-out. They've all hit the mainstream, finally.

Sony's new Playstation is expected to come packed with its own latest take on that "entertainment hub" notion.

The problem is, the console makers have utterly failed to get across the message that the annoying device attached to their adolescents may be of use to them.

As Sony and Microsoft fall all over each other competing for market share for their new machines, they will try once more to deliver that message.

The industry leader in this space, Nintendo (PINK:NTDOY), seems to be losing its mojo. Last week, it cut its sales forecasts for its new Wii U console and the games made for it. Forbes writer Dave Thier notes that there is a new source of pressure on sales of game consoles: game apps made for smartphones are way cheaper and just as much fun, especially for young children.

3. The Internet Security Freak-Out

Oh boy, has Internet security been in the news lately, and not in a good way. Hackers grabbed personal data on 250,000 Twitter users, while the New York Times and the Wall Street Journal revealed that their internal systems had been the victims of malicious cyber-attacks.

And that was just last week.

It's called "spear-phishing," and it appears to be among the most difficult Internet security attacks to repel. The perpetrators target internal email addresses with messages that, when opened, plant malware or link to it.

Spear-phishers may be looking for corporate or military secrets, or market-sensitive information. They may be trawling for lists of email addresses to target with spam. Some are conducting political investigations on enemies lists, like Watergate burglars for a new age. And some may just be up to pure mischief.

The Times fingered Chinese hackers as the source of its own ordeal, which lasted for four months. But experts warn that it's easy to make an attack look like it came from China. It could just as well have come from Topeka, or your no-good nephew.

The Times also pointed out that its security software, from industry leader Symantec (NASDAQ:SYMC), managed to detect only one of the 45 pieces of malware planted by the hackers.

That's the kind of press any company can do without, but experts in Internet security have been quick to defend Symantec. They note that security firms constantly tweak their products to defend against the latest viruses, but since the hackers are constantly inventing new ones, it's a defense game.

That's Symantec's line, too. Or, as a company spokesman put it, "anybody running the latest security software… will be in a better position to protect themselves" than if they don't have it.

Other layers of Internet security may get a lot more attention from corporate IT departments in light of the recent attacks. One is the SIEM, or Security Information and Event Management system, which is designed to capture and analyze abnormal activity in the corporate world. The leading SIEM products, according to a 2012 analysis by Gartner Group, include Hewlett-Packard's (NYSE:HPQ) ArcSight, EMC's (NYSE:EMC) RSA, and KEYW Holding's (NASDAQ:KEYW) SenSage, as well as products from Symantec and privately-held companies LogLogic, Q1 Labs, and Novell.

[Next Week: The Mobile Wallet; The Share Economy; and The Second Screen.]

Also see:

Facebook Has Maxed Out Among PC Users

14 Cloud Stocks: Who Will Rule, Who Will Fade Away?

Position in MSFT
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