Brian White of Topeka Capital Markets initiated coverage of the tech giant with a Buy rating and a $1,001 price target on Monday, as he believes "Apple fever is spreading like a wildfire around the world and we see no end in sight to this trend."
This is not the first time an analyst has said Apple shares could approach $1,000 per share, as Morgan Stanley's Katy Huberty made a case for the lofty share price in mid-March.
White noted Apple's continued expansion into higher-speed devices, such as the 4G Long Term Evolution (LTE) iPad, and the eventual LTE iPhone, continued expansion in China, and the launch of an Apple-branded television set as the primary reasons for share price appreciation.
The analyst places heavy importance on Apple expanding its product offering to include LTE, as consumers see the benefit of high-speed offerings. White believes Apple is poised "to take advantage of the shift from 3G to 4G LTE networks, providing an incremental driver for consumers to upgrade to the new iPad and eventually the iPhone 5 later this year."
Sterne Agee analyst Shaw Wu says that having LTE on the iPad will be a big driver of sales, also providing an iPhone boost. "We believe this significant refresh will likely help drive higher iPad sales and help further differentiate from arguably the only real competitor in the market, Amazon's
Then there's Apple's expansion into China. CEO Tim Cook described demand for the iPhone in China as "staggering" on the company's first-quarter earnings call. Topeka Capital Markets' White noted China could potentially reach 230 million 3G subscribers by the end of the year, becoming "one of the wonders of the technology world."
The analyst notes that an eventual deal with China Mobile (CHL)
Apple recently signed an agreement with China Telecom
The launch of an Apple-branded television set, which White calls "iTV," could be the next major product catalyst for the Cupertino, Calif.-based firm. Speculation about a new Apple TV offering has run rampant following the late Steve Jobs' comments about the technology in his biography. "It will have the simplest user interface you could imagine. I finally cracked it," Jobs told biographer Walter Isaacson.
White notes the recent refresh of Apple's set-top box, Apple TV, is a step towards bringing the "iTV." "We believe the pieces are in place for a launch over the next year, driving an entirely new $100 billion market opportunity, while further strengthening the Company's digital grid and providing customers with a new TV experience," he wrote.
Nearly two-thirds of the more than 3,400 respondents to a recent poll conducted by TheStreet said that Apple will hit $1,000 per share within the next two or three years. Only 2.7% of respondents believe Apple will see $1,000 in the next six months, and 8.5% of those who voted expected Apple will hit the mark sometime this year.
From recent comments by Apple co-founder Steve Wozniak, to Morgan Stanley's prediction, and now White's forecast, there's increasing chatter about Apple and $1,000.
Apple is growing at such leaps and bounds, $1,000 per share seems almost inevitable, as long as the company continues to execute on its plan. Not bad for a company that started out of a garage.
(Also see: Apple's iPhone Slammed in Nokia's New Ad Campaign)
Daily Recap Newsletter