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Believe Cyberthreats Are on the Rise? This Is the Company to Play.

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Here's the the company that serves as the "911" for data managers worldwide when internet security is breached.

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Companies are increasingly defined by the right combination of ones and zeros, not by bricks and mortar. This digital transformation has given rise to "the extended enterprise," and with it a breeding ground for attacks on IT systems.

This year, hackers breached Zappos, LinkedIn, Yahoo, and other heavily trafficked sites, and then posted customers' sensitive information-including user names, passwords, e-mail addresses, and device IDs-on the Internet for the world to see.

According to a 2012 study of 56 benchmarked companies released in November by the Ponemon Institute, an independent research firm, information theft this year accounted for 44% of corporate external costs on an annualized basis, up 4% from 2011. The average annualized cost of each data breach was $8.9 million, compared to $8.4 million last year.

This rising incidence of hacking, cybercrime, and industrial espionage is creating robust demand for corporate security.

Cisco Systems (NASDAQ:CSCO) is dominant in the technologies that make the extended enterprise possible; it's also a pioneer in creating computer defenses along the extended outreaches of these "virtual" empires.

Cisco controls 64% of the global market for networking equipment, as well as 45% of the market for corporate security, making it the clear leader in both arenas.

This two-pronged dominance has helped Cisco more than hold its own, despite slumping technology demand because of weak economic conditions in the US and recessions in the troubled eurozone.

Chinks in the Armor

Proprietary information is a major competitive asset, but data security systems are riddled with vulnerabilities, especially as the workforce becomes more mobile and supply chains more global.

According to a global survey conducted this year by research firm Insight Express, 44% of employees share work devices with others without supervision; 39% of employees access unauthorized parts of a company's network or facility; 46% of employees admitted to transferring files between work and personal computers when working from home; and 18% of employees share passwords with co-workers (a rate that jumps to 25% in China and India).

Even old-line manufacturing companies are vulnerable to online security breaches. For example, automobile manufacturers today make few of the component parts of their finished product. They orchestrate thousands of suppliers around the globe in integrated supply, marketing, sales, and financial chains. Information security specialists must understand and address the security vulnerabilities within this web of data.
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