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Stay Tuned to These Tech Stories at Microsoft, Google, Apple in 2013

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Every plot has an ending, even for these tech giants.

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Apple (NASDAQ:AAPL): Prove It Again

Has Apple lost its mojo? Well, it has lost 20% of its stock value in the last three months, so it's a valid question to ask, even of a company that has $176 billion in assets.

A maps app that became a viral joke. Public oustings of high-profile executives. Questions about whether it still has "one more thing" up its sleeve. Face it: Apple had a crappy year.

While it was catching flak, Apple managed to sell 100 million phones. An impressive number, but a shrinking global market share. Apple ends 2012 with its highest US smartphone market share ever, 53%.

But in the rest of the world, Google's (NASDAQ:GOOG) Android is more popular, particularly when it is installed on a device made by Samsung. And way-late Windows 8 is gaining momentum (see above).

The tablet story is similar: Half the tablets sold are Apple iPads, but the competition is broad and diverse, with plenty of choices across all price points.

Here's what we think we know about Apple in 2013: There will be yet another thinner lighter iPad as early as March. But a truly revolutionary new Apple product, on the scale of Apple TV, is looking unlikely for 2013. And, as Business Insider points out, they ain't the only ones who have been thinking about television for the past 20 years or so.

Google (NASDAQ:GOOG): Keep It Moving

Interesting fact buried in a story from The Guardian about the competition between Google and Apple: It seems that search traffic overall declined in September for the first time since 2006. In part, this is because more people are relying on smartphone apps to collect and access the information they need.

That threatens Google's core search business in a couple of ways. It means fewer searches on its main pages, and therefore fewer opportunities to deliver ads to users.

Unless the user is on a Google Android device, it also means Google doesn't get the chance to deliver an ad based on your location, a newer and faster-growing way to make a buck off Web use.

But Google has got 72% of worldwide mobile device sales at the moment. In 2013, the competition gets hotter than ever, with both Research In Motion (NASDAQ:RIM) and Nokia truly going for broke.

Yahoo (NASDAQ:YHOO) Who'da Thunk It?
Who would have predicted that Yahoo would end 2012 on the Goldman Sachs "conviction buy" list? Marissa Meyer has a plan. And in 2013, she'll have the chance to prove it.
Position in MSFT and NOK.
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