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Shipments of Google Inc's Chromebook Could Rise 200% in 2013

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HP, Acer, Samsung, and Lenovo are all launching new Chromebooks and will likely capitalize on user complaints about Windows 8.

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Editor's Note: This content was originally published on Benzinga.com by Louis Bedigian.

Google's (NASDAQ:GOOG) Chromebook platform could receive a major shipment boost in the latter half of 2013.

According to DigiTimes, Hewlett-Packard (NYSE:HPQ), Acer, Samsung (OTCMKTS:SSNLF) and Lenovo will launch new Chromebooks within the next five months.

With the release of these products, Samsung will reportedly increase its shipments by as much as 300%. Acer is expected to raise its shipments by 200%. Hewlett-Packard and Lenovo will increase their shipments as well.

Altogether, this could amount to a shipment increase ranging from 100-200%.

While Google has yet to confirm these figures, the company is thought to be looking for any way to capitalize on the user complaints toward Windows 8. The new operating system is already in the hands of more than 100 million individuals, but consumers continue to complain about the changes, including the initial removal of the Start button.

Consumers may be frustrated with Windows 8, but that does not mean they will suddenly become more interested in Chromebooks.

Thus far, Chromebook sales have been sluggish at best. In March, it was reported (though still not confirmed) that the various Chromebook manufacturers had collectively sold fewer than 500,000 units.

One month later, another report suggested that Chromebook sales may be even lower than that previous estimate.

Google could dispel the rumors by releasing some official sales figures, but if they are anywhere near what has been reported, the company is likely to remain silent. Corporations do not typically promote the sales of products that fall below expectations.

This is why Microsoft (NASDAQ:MSFT) has been quick to boast about how fast Windows 8 is selling despite the complaints. At the same time, the company has said very little about how well the Surface RT is performing.

Similarly, Apple (NASDAQ:AAPL) has chosen not to distinguish between sales of the iPhone 5 and iPhone 4S. Instead, the company combines the sales of all iPhones into one lump sum. This allows the Mac maker to focus on the overall number of devices sold, which is far greater than the sales would be for any one particular model. It also gives Apple the ability to hide the fact that one model may have underperformed.

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Twitter: @Benzinga


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No positions in stocks mentioned.

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