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Samsung and Android Overtake Apple Globally, but iOS Still Rules in US


StatCounter's new Internet Wars Report illustrates the global and domestic struggles for mobile dominance.

The Web traffic analysis company StatCounter just released the latest iteration of its Internet Wars Report, and the numbers across several categories demonstrate that Apple (NASDAQ:AAPL) and Samsung (NASDAQ:SSNLF) are engaged in tight competition for mobile dominance, with Samsung and Google's (NASDAQ:GOOG) Android the global leaders, but with the US and UK belonging solidly to Apple. At the same time, former heavyweights like Nokia (NYSE:NOK) and BlackBerry (NASDAQ:BBRY) are continuing to decline from their once-strong market positions. Other categories, like "most used operating system" or "most used search engine," continue to be dominated by the old favorites: Microsoft (NASDAQ:MSFT) is king of OS, and Google completely dominates search.

In July of 2012, Nokia handily led global mobile Internet usage with 28.05% of market share. Apple came in second with 25.43%, followed by Samsung in third place with 19.46%. Now, a year later, the tables have turned: Last month, Samsung's mobile Internet usage accounted for 25.47%, giving Samsung the lead over Apple's still-solid 25.09% while Nokia dropped to third place with 21.96%. Over the same period, BlackBerry has seen its share of mobile Internet usage drop from 5.0% to 3.62%.

Despite Samsung's new spot atop global mobile Internet usage, Apple is still the dominant leader in both the US and the UK, with 54.84% and 47.97% of market share as of June 2013, respectively.

Along with Samsung's new berth as the global leader in mobile Internet usage, Google's Android has reinforced its position as the most used mobile operating system, with an increase from 26.53% to 37.93%, while Apple's iOS saw little change, from 25.41% to 25.09%. Third place belongs to Nokia's Series 40. In the US, however, the competition is almost exclusively Apple versus Google, with iOS taking 54.85% (up from 50.43%) and Android taking 40.31%, which was slightly down from 40.31%

In non-mobile operating systems, Microsoft's Windows 7 remains by far the most used globally, with its market share actually increasing from 51.14% in July 2012 to 52.62% in June 2013. In a distant second place, surprisingly, is the 12-year-old Windows XP, with 21.06% market share as of last month. Third place goes to MacOSX with 7.43%. Microsoft's Windows 8 has struggled to gain market share after less-than-stellar launches for the Surface and other tablets that use the OS, but last month, it finally surpassed the market share of its older cousin, Windows Vista.

Google's share of the search engine sector in June 2013 came in at 90.09%, which is actually a decline from 91.17% in July 2012. Microsoft's Bing is slightly up from 3.22% to 3.75% over the same period. In the US, search is a more competitive field, with Google taking a 77.88% share last month while Bing claimed 11.69% and Yahoo (NASDAQ:YHOO) took 8.2%.

In social networking, Facebook (NASDAQ:FB) is decidedly the champ with at 71.03% global share, up from 61.5%. The StatCounter report draws attention to an April 2013 Piper Jaffrey report suggesting that Facebook was losing its teen appeal, but the numbers suggest no such decline at Facebook. Surprising to me was the decline in YouTube's share, from 9.8% to 4.36%, but apparently, as a site where content is directly consumed rather than a platform for sharing, YouTube sees much more volatility in these kinds of market share reports. Second place in social went to Pinterest, which saw a slight increase from 8.5% to 8.76%. I did not expect to see Twitter, a personal favorite, take fifth place in the US with a 6.2% share of the market; the 140-character-or-less social platform took second place in the UK with a 15.61% share of the total market.

  • Samsung has taken the lead globally in mobile Internet use and Android is handily the most used mobile operating OS.
  • In the US and the UK, Apple is the strong leader in both of these categories, demonstrating how important other markets, especially Asia, are to Google's global lead.
  • Windows sees no real threats as the leader in non-mobile operating systems, but as we have heard, the desktop may be on the way out.
  • Google is dominant in search, but Bing and Yahoo prove to be stronger competitors in the US and the UK than in the rest of the world.
You can read the full report from StatCounter here.

Follow me on Twitter: @JoshWolonick and @Minyanville

Disclosure: Minyanville Studios, a division of Minyanville Media, has a business relationship with BlackBerry.
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