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Tech News: Facebook Faces Lawsuit and Google Invests in Ad Adventure


Microsoft and Intel try battling Apple's iPad while iTunes soars.

This column highlights the most useful and interesting business and financial commentary on technology every day.

4 Traders
Link: Student Group to Go to Court Over Facebook Privacy Policy
"Privacy campaign group europe-v-facebook, which has been lobbying for better data protection by Facebook (NASDAQ: FB) for over a year, said on Tuesday it planned to go to court to appeal against decisions by the data protection regulator in Ireland, where Facebook has its international headquarters.

"The move is one of a number of campaigns against the giants of the internet, which are under pressure from investors to generate more revenue from their huge user bases but which also face criticism for storing and sharing personal information."

Link: Google (NASDAQ:GOOG) Ventures Leads $10M Investment in Firm That Measures Mobile Ads
"As more consumers use smartphones to help them shop, advertisers are growing worried about how they will reach those customers. Unlike web sites, which allow brands to target specific users, mobile phones are a relative black hole when it comes to gathering consumer data.

"This situation has led a start-up named Adelphic to offers tools that let marketers identify people, not just devices. Founded by two veterans of a mobile ad network used by Apple, Adelphic claims to use 30 different 'signals' to recognize patterns and information about a given smartphone user."

Bloomberg Businessweek
Link: Microsoft-Intel Push to Combat Apple in Tablets Sputtering
"A push by Microsoft Corp. (NASDAQ: MSFT) and Intel Corp. (NASDAQ: INTC) to combat Apple Inc.'s (NASDAQ:AAPL) iPad in the $63.2 billion tablet market is getting off to a slow start.

"Of more than a dozen tablets Microsoft and Intel touted for the new version of Windows, only five can be purchased for immediate US delivery. Early demand for Microsoft's first computer, the Surface tablet, seems 'disappointing,' said Craig Berger, an analyst at FBR Capital Markets. And computer makers have been hampered in introducing tablets by limits Microsoft imposed on which manufacturers got a crack at prototypes, and by delays in Intel power-management software."

Link: There's Life in iTunes Yet – Global Expansion is Good News for Labels
"Apple has doubled the global territorial footprint of its iTunes Store by launching the music service in 56 more countries - a move that will bolster the digital download format further in the face of rising competition from streaming services.

"Apple announced the new availability in the fast-growing markets of Russia, Turkey, India and South Africa plus 52 other countries, almost doubling availability to 119 countries."
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