BlackBerry Asks Customers to Not Give Up
The company has written an open letter to its customers and published it in 30 major media outlets in nine countries. The message? "You can continue to count on us."
If your stock is down 87% since 2009, you announce that you're cutting expenses by 50%, laying off 4,500 employees, and are committed to being bought out, how do you retain (or regain) customer confidence? You write a letter to them asking them not to give up.
In response to all of the bad press and talk of a company that will soon go the way of so many dot-coms, Blackberry (NASDAQ:BBRY) wrote an open letter to its customers and published it in 30 major media outlets in nine countries.
"You've no doubt seen the headlines about BlackBerry. You're probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day. We have one important message for you: you can count on BlackBerry."
The company points out that it has plenty of cash and is debt free. It addresses the 50% reduction in operating expenses saying that it's transforming into a more efficient, customer-oriented organization.
Next, it addresses the "dramatic headlines" by turning the letter into an advertisement. "If what you care about most is getting things done – taking care of your business -- we have the best range of devices for you. And we continue to offer the best mobile typing experience – no ifs, ands or buts about it."
It continues by touting its best-in-class security, best mobility management (it even addresses Android (NASDAQ:GOOG) and iOS (NASDAQ:AAPL) by name), and brags about how it is bringing its mobile messaging platform to Android and iOS devices.
"We are bringing the most engaging mobile messaging platform to all, with our BBM launch for Android and iPhone."
What it leaves out is any mention of the pending acquisition that is no longer and "if" but a "who" and "when." To be fair, there's not a lot it can say without breaking regulatory rules but people who make the big IT decisions are concerned about committing big dollars to a platform that may be extinct within a couple of years. Why not go with one of the many others that have staying power?
BlackBerry could only say this: "You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us."
Below, find some more great ETF and market content from Benzinga:
Sony, Netflix Team for Original Series From 'Damages' Creators
What's Happening to the Smaller Banks?
Top Four Picks From FTSE and ASE - A Financial Ratio Perspective
Benzinga Pro covers this and all market news in real time. Get your free trial here.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Daily Recap Newsletter