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Tech News: Apple Expected to Launch iPad Mini on October 23


Plus, Microsoft finally starts creating hype for Windows 8.

This column highlights the most interesting and useful tech commentary from around the Web each day.

Link: Report: Apple to Launch iPad Mini at Oct. 23 Event
"Apple (NASDAQ:AAPL) is expected to hold an invitation-only event on Oct. 23 to launch a smaller iPad, according to AllThingsD. The publication quotes 'people familiar with Apple's plans' and suggests the event will take place at Apple's Town Hall Auditorium. An iPad Mini, if Apple does dub a tablet with that name, is projected to see up to 8 million sales this holiday season by analysts at RBC Capital Markets."

Link: Microsoft to Go All-In With $1.5B Windows 8 Marketing Blitz
"Windows 8 launches on October 26. It's been said to be Microsoft's (NASDAQ:MSFT) most important product launch to date. And Redmond is reportedly prepped to properly support the product with a massive marketing campaign. Forbes reports the campaign costs between $1.5-$1.8 billion, making it the largest product launch in the history of the industry."

Link: Moody's Lowers Sony's L-T Unsecured Bonds From Baa1 to Baa2, Outlook Negative
"Moody's Investors Service has downgraded the issuer and long-term senior unsecured bond ratings of Sony Corporation (NYSE:SNE) to Baa2 from Baa1. At the same time, Moody's has confirmed the Prime-2 short-term ratings of Sony and its supported subsidiary, Sony Global Treasury Services Plc."

Potential Traders
Link: Google Inc Continues to Dominate the Search Market, Yahoo Declines
"Google Inc (NASDAQ:GOOG) continues to stay on top in search in the US Digital analytics company ComScore latest data revealed that 66.7 percent of users core searches last month were on Google, which is 0.3% higher as compared to August. Followers included Microsoft's search engines, which held 15.9% of the market share, and Yahoo Inc. (NASDAQ:YHOO) was placed on third with 12.2%, down 0.6% as compared to August."

Link: RIM Loses Recovery Momentum
"The likelihood of Research In Motion Limited (NASDAQ:RIMM) recovering from its current plight is shrinking, according to new reports on the company's progress. Since details of the company's new operating system, BB10, the firm's shares have gone through a small recovery. Since that recovery began, I've covered the firm's prospects from both sides. Analysts have predicted the company's value is too low to attract buyers. On the other hand, there have been suggestions that the new operating system will bring the company back to its glory days and beyond."
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