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The Real Reason People Buy Androids Instead of the iPhone


Apple's claims that Samsung's copycatting confuses customers is hogwash according to Apple's own research.

MINYANVILLE ORIGINAL Apple (AAPL) lawyers are trying to prove to jurors that customers are buying Samsung (SSNLF) smartphones because they think that they're getting a bona fide iPhone. If these lawyers can prove that Samsung's willful copying of their designs (see the Samsung document proving this) is costing Apple dollars and cents, the trial is definitely theirs.

But on the other hand, maybe there is a way to sell Android phones without duping people. As Josh Lowensohn of CNET reports, an internal report that Apple commissioned in January 2011 really defuses the argument that people buy Android look-alikes because they think they are iPhones.

The number one reason why respondents (in 2010) bought Android phones was because they didn't want to leave their present carrier. This was back when only AT&T (T) had the iconic phone. Verizon (VZ) and Sprint (S) followed suit afterward, leaving T-Mobile (DT) as the only major nationwide carrier that doesn't offer the iPhone.

So this top reason only really applies to T-Mobile customers right now. After that, trust in the Google (GOOG) brand and the larger screen size of many Android phones are other major reasons for buying an Android.

Sure, Google and its hardware partners would probably have preferred that the allure of the Android Market (now Google Play) and the Google services integration were the top forces driving the market for their phones. But at least this gives Samsung some ammunition in court -- evidence the company probably isn't too proud of, to be sure, just like the time a British judge proclaimed that Samsung products aren't cool enough to actually be infringing on Apple.

ALSO READ: Hatred For Social Media Stocks Is Getting Extreme: Is It Time to Buy?

Twitter: @vincent_trivett
No positions in stocks mentioned.
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