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Will Apple's Share of the Smartphone Market in China Continue to Shrink?

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GooPhone threatens to sue Apple over the iPhone 5 design.

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The Wall Street Journal reported that Apple's lead as the top seller of high-priced mobile phones in the Chinese smartphone market has begun to slip with release of smartphones by Samsung (PINK:SSNLF) and HTC (TPE:2498). According to the research group Analysys International, the iPhone accounted for 38% of second-quarter Chinese sales of smartphones that cost more than 3,000 yuan, or $474, this year compared to 44% in the prior-year quarter. Apple sold 2.3 million units last quarter. Comparatively, smartphones with Google's (NASDAQ:GOOG) Android took 59% of the market share last quarter versus 41% in the prior-year quarter. Android makers sold 3.5 million units last quarter.

The iPhone 4S was a hit in China, but Apple has lost some of its luster in the eyes of Chinese customers. Disappointment occurred among some from the lack of any major design changes to the smartphone. A Sina Tech news commentator wrote, "The innovation plight has ended the iPhone 5 mythology." He also commented that Apple's aura is now fading. Wang Yong, secretary general of Brand China Industry Union, said Apple is famous for its "arrogance." He also said that Apple "has failed to meet the demand of the country's customers in both affection and services."
No positions in stocks mentioned.
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