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Why an iPad Mini Would Be Popular Among Children and Teenagers

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Reports state the iPad Mini will only come in a Wi-Fi version.

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MINYANVILLE ORIGINAL Although rumors about the technical specifications of an iPad Mini have continued to make headlines today, Apple (NASDAQ:AAPL) has yet to confirm its existence at all.

What does seem certain about an iPad Mini is that a smaller and cheaper version of the current iPad would compete well with Amazon's (NASDAQ:AMZN) Kindle tablets and Google's (NASDAQ:GOOG) Nexus 7 tablet.

Michael Walkley, an analyst with Canaccord Genuity, said the likely target market for an iPad Mini would be parents who wish to purchase a tablet for their children. Walkley pointed to Amazon's Kindle tablet sales last holiday season as the basis for this idea. According to Canaccord Genuity's research, the Kindle did well as a holiday gift from parents to children.

Walkley stated that 10 million iPad Minis could be shipped for Apple's December quarter.

According to AllThingsD, Piper Jaffray's (NYSE:PJC) semi-annual teen survey released today supports the view that an iPad Mini could be popular with a younger demographic. Of the 7,700 teenagers surveyed, 43% responded that they would be "more likely to buy an iPad if Apple released a smaller version of the device at $299." Of those who already own tablets, 72% own iPads.

Gene Munster, an analyst for Piper Jaffray, said, "Overall, we expect Apple devices to continue to expand in teen ownership and believe that the company is set up well to benefit from loyalty among its younger user base."

What About Current iPad Owners?

Owners of the iPad may be more likely to purchase an iPad Mini than non-iPad owners. According to an online survey conducted in August by TechBargains.com, only 18% of the 1,332 users questioned planned to buy the iPad Mini. Comparatively, 27% of original iPad owners plan on purchasing the new tablet.

Marketwatch reported that Gazelle.com has seen an 80% increase in used iPad trade-ins in recent weeks. Half of these trade-ins were the original iPad launched in 2010. Anthony Scarsella, chief gadget office at Gazelle.com believes the recent trade-ins of the older iPads indicates that owners have a "preference for a lighter Apple device."

Rumors of Wi-Fi Only

According to TheGuardian, industry sources have revealed that the iPad Mini will only come in a Wi-Fi version. Wi-Fi connectivity puts it in the same league as Amazon's Kindle Fire tablets and Google's Nexus 7 tablet, which also only come in Wi-Fi versions.

The same sources said a revised version of the iPad will have a 4G connectivity compatible with the UK's Everything Everywhere network. Retailers believe they will receive new products in November.

Canaccord Genuity and Michael Walkley have no positions in Apple.

Twitter: @ChrisWitrak
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