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Emerging Stability in TV Network and Cable and Satellite Business Models?

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Programming disputes and cord-cutting fears feed concerns, but long-term deals are being struck that add stability and visibility for programmers and distributors.

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The string of long-term deals began in the summer of 2012 when CBS and Comcast (NASDAQ:CMCSA) struck a 10-year carriage deal. Comcast has completed several more long-term deals, probably spurred partly by the economics and regulatory restrictions of its acquisition of NBC Universal. CBS also has been a regular player in new carriage deals including agreements reached without public acrimony with Cablevision and AT&T (NYSE:T). A quick Google search also found deals between Scripps Networks Interactive (NYSE:SNI) and Comcast, Viacom (NASDAQ:VIA) and DirecTV, Hearst and Time Warner Cable (NYSE:TWC), and Comcast and Disney.

Some of these deals were reached after signals were blacked out and some were completed without publicity. Regardless, the bottom line is that over the past couple of years, a trend and template for longer-term deals has emerged. With another set of agreements needing to be renegotiated in the next twelve months, what is going to emerge is a much more stable environment for network owners, multichannel distributors, and, importantly, cable and satellite subscribers.

By locking in long-term deals, networks owners can more easily invest in new programming and distributors can build marketing plans and product bundles. TV Everywhere rights allow networks owners to better monetize their content investments through carriage fees and advertising sales. Cable and satellite distributors' control of their subscribers improves by improving the value proposition of video subscriptions. Maybe just as significant, less and less quality content is available to over-the-top content providers like Netflix (NASDAQ:NFLX) and Amazon Prime (NASDAQ:AMZN).

I do not mean to be a Pollyanna about the threats to the television business driven by technological advance. However, I believe the benefit of the recent spate of carriage agreements is being ignored. Stability and predictability are worth a lot to investors and reflected through higher valuations of stocks on earnings and cash flow. In a fragile global economic environment, anything that increases investor confidence is good news.

This column was previously published by SNL Kagan on www.snl.com.
Entermedia is a long/short equity hedge fund focused on media, communic= ations, and related technologies. Steve Birenberg is co-portfolio manager o= f Entermedia, owns a stake in the Funds' investment management compan= y, and has personal monies invested in the Funds. CBS and Discovery Communi= cations are widely held by Northlake Capital Management, LLC, including in = Steve Birenberg's personal accounts. Steve is sole proprietor of Nort= hlake, a long only registered investment advisor.

The information on this website solely reflects the analysis of or opin= ion about the performance of securities and financial markets by the writer= s whose articles appear on the site. The views expressed by the writers are= not necessarily the views of Minyanville Media, Inc. or members of its man= agement. Nothing contained on the website is intended to constitute a recom= mendation or advice addressed to an individual investor or category of inve= stors to purchase, sell or hold any security, or to take any action with re= spect to the prospective movement of the securities markets or to solicit t= he purchase or sale of any security. Any investment decisions must be made = by the reader either individually or in consultation with his or her invest= ment professional. Minyanville writers and staff may trade or hold position= s in securities that are discussed in articles appearing on the website. Wr= iters of articles are required to disclose whether they have a position in = any stock or fund discussed in an article, but are not permitted to disclos= e the size or direction of the position. Nothing on this website is intende= d to solicit business of any kind for a writer's business or fund. Miny= anville management and staff as well as contributing writers will not respo= nd to emails or other communications requesting investment advice.

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