Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Icky New Ways to Use Personal Data


Predictive analytics and Find Friends Nearby are two new contenders.

MINYANVILLE ORIGINAL This might turn into a weekly contest of sorts. Which website has unveiled a new feature or launched a new practice that represents the ickiest use of personal data? We have two contenders this week:

Orbitz (OWW), the travel site, displays upscale and expensive hotel options more prominently to users of Apple's Mac computers than to users of Windows. Its usage data showed that Mac users will pay up to 30% more for hotel stays than Windows users, and are 40% more likely to choose a four-star or five-star hotel. Orbitz executives told the Wall Street Journal that the practice is an experiment. This is an example of the growing use of "predictive analytics," in which online usage data is crunched to guess future shopping behavior.

Facebook (FB) launched Find Friends Nearby, a feature that pinpoints the location of other people who are currently in your vicinity, even if they are total strangers, or at least not Facebook "friends." In addition to its tremendous appeal to stalkers, this is intended as a handy substitute for swapping business cards. People can just friend people across the table to get their contact information. However, the feature may have died an untimely death: It was not available on the site Tuesday.
< Previous
  • 1
Next >
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Featured Videos