Media News: Arbitron, ESPN, and comScore Are Watching You Watch Sports
By Jonah Loeb Sep 13, 2012 11:20 am
Also, KISS and Live Nation make it easier than ever to give your money to Gene Simmons.
Link: Facebook Throws a Coming Out Party for Its Ad Exchange
"Mark Zuckerberg says Facebook (FB) is going to make a lot of money from mobile ads. In the meantime, the company is trying to figure out how to make more money from the Web ads it already sells.
"Here's one way: Take the small 'marketplace' ads the company runs on the margins of its pages and make them more valuable, by letting marketers use their own targeting data to pitch the social networks' users.
"That's the premise behind the 'Facebook Exchange' the company launched three months ago. Since then, Facebook executives have placed a cone of silence around the project. Now it's letting some of the ad tech companies that have been piloting Facebook Exchange talk about their experiences."
Wall Street Journal Speakeasy
Link: No More Lines For KISS
"KISS, made up of original members Gene Simmons and Paul Stanley and newer additions Eric Singer and Tommy Thayer, have sold more than 90 millions albums worldwide. Now they're looking to increase their merchandising sales, tapping their in-stadium audience as well as their global fanbase.
"Launching Thursday for the final five shows of their KISS Motley Crue The Tour 2012, audience members will be able to purchase KISS merchandise directly from their seats. No more hazardous and frustrating lines around the merchandise tents but instead, a pay-to-play move that will result in a personalized purchasing experience - not to mention a VIP-style pickup.
"Deemed KISS X-Press program, the in-seat purchasing program is in conjunction with Live Nation (LYV) Merchandise, whose CEO Dell Furano said that KISS has sold more than a half a billion dollars in merchandise in the last 15 years."
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