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Dish (NASDAQ:DISH) Vs. Network TV: Who Will Win the Ad-Skipping War?


CBS head honcho Leslie Moonves and other TV network executives fear Dish's ad-skipping Hopper will kill their advertising revenue.

MINYANVILLE ORIGINAL On the issue of ad-skipping technology, it's Dish Network (NASDAQ:DISH) versus the TV networks.

In August, CBS (NYSE:CBS), NBC (NASDAQ:CMCSA), and Fox (NASDAQ:NWS) asked a California judge to block Dish's DVR ad-skipping technology, known as "AutoHop" and "PrimeTime Anytime," claiming copyright infringement and breaching of content retransmission agreements.

In a statement, Fox said:
Dish Network has created and marketed a product with the clear goal of breaching its license with Fox, violating copyrights and destroying the fundamental underpinnings of the broadcast television business -- which damages not only Fox and the other major networks but also the hundreds of local stations around the country.

CBS CEO Leslie Moonves also lashed out at Dish on Tuesday. Speaking at the Bank of America-Merrill Lynch 2012 Media, Entertainment, Communications Conference in Beverly Hills, California, Moonves threatened to pull CBS off Dish's programming slate if the cable company wins the lawsuit.

"Hopper can't exist," Moonves said. "If Hopper exists and [Dish] want[s] to eliminate our commercials, we will not be in business with them. It's pure and simple."

Of course, Dish fired back at the content providers' "unsubstantiated fear-mongering," saying that ad-skipping technology has been in existence for some time, going back to the introduction of the VCR in the 1980s.

"Consumers have been forwarding through commercials since the beginning of the DVR. This just simplifies the process. The feedback from consumers is that they love it," Dish Vice President Vivek Khemka told USA Today.
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