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Best of the Blogs, Media: Synacor to Allow Social Networking Logins for Cable TV


Also, Anheuser-Busch and Pepsi are pouring it on at the start of the NFL season.

This column highlights the most interesting and useful business and financial commentary on media from around the Web.

Link: Synacor to Offer TV Everywhere Authentication Via Social IDs
"Synacor (SYNC), the behind-the-scenes tech company that provides authentication services to television companies, will be launching a new identification platform for pay-TV services that will allows users to use social IDs rather than passwords across multiple devices.

"While it is common for consumers to do so for a range of web services, Synacor Cloud ID will the first to allow customers to use social logins from Facebook (FB), Twitter and Google+ (GOOG) for cable TV authorization."

New York Times Media Decoder
Link: Bud Light Steps Up Its NFL Sponsorship Efforts
"Add Anheuser-Busch (BUD) to the long list of sponsors of the National Football League that are opening their campaigns to help promote the start of the league's 2012-13 season.

"Anheuser-Busch, part of Anheuser-Busch InBev, is introducing on Wednesday a campaign for its Bud Light brand, the official beer sponsor of the NFL. The campaign declares this to be the 'Year of the Fan.'

"Ads are also coming out for other major sponsors of the season, which begins on Wednesday. They include GMC (GM) trucks, New Era caps, Tide (PG) detergent, Pepsi-Cola (PEP), Frito-Lay snacks, Gatorade, Tropicana and Quaker Oats."

Link: Nokia's Visionary Wants to Out-Design Apple
"Ahtisaari [outlines] features that he hopes will draw customers to the Nokia (NOK) phone. Windows 8 (MSFT) software, of course, with the status and activity tiles that provide information at a glance. Well-integrated mapping and location applications, including an augmented-reality layer called City Lens. Wireless charging. Near Field Communications (NFC) technology, not used for yet another payment scheme, but quick and reliable connections for activities like streaming music to a speaker.

"But all of these, he says, are part of a general overall vision where advanced function is blended into unforgettable form - post-industrial form. The dream, if not the exact language, is very familiar. Nokia is marketing its phone directly into the teeth of Apple's (AAPL) strength: design."

Link: Amazon Teases Paperwhite Kindle in New TV Ad
"Amazon (AMZN) is rumored to show two new Kindles and a smartphone later today, and the company already dropped a clue about the upcoming devices in a new video ad.

"The ad, which premiered during Wednesday's NFL season kickoff game between New York Giants and the Dallas Cowboys, shows an e-reader with a very light screen, similar to the rumored 'Paperwhite' Kindle, which Amazon is likely to announce today.

"Leaked promotional photos of the device claim it has 'higher contrast, high resolution, integrated lighting, and eight weeks of battery life.'"

New York Times Bits
Link: Motorola Introduces First Phones of Its New Google Era
"After being quiet for nearly a year, Motorola Mobility, recently acquired by Google (GOOG), is returning to the mobile market with three new smartphones.

"At a news conference in New York on Wednesday, the company introduced three smartphones under its Razr brand that will become available for Verizon (VZ) customers. It said the focus of these phones was speed, because they could connect to Verizon's faster fourth-generation network. And they have larger screens than their primary rival, the Apple (AAPL) iPhone."
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