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Best of the Blogs, Media: Apple's New, Less Popular 'Genius' Ads No Longer Running


Plus, Turner Broadcasting acquires Bleacher Report.

This column highlights the most interesting and useful business and financial commentary on media from around the Web.

Link: Apple's 'Genius' Ads Disappear From the Olympics
"Have you noticed that Apple's (AAPL) much-debated 'Genius' ads have disappeared from the Olympics?

"Well, you're not imagining things. A rep for TBWA/Media/Arts Lab, Apple's ad agency, says the ads are not running anymore, but that was the plan all along. The ads were intended only for a 'first run' during the Olympics, which meant just the first weekend of the Games, the rep says."

All Things D
Link: Turner Buys Bleacher Report
"Time Warner's (TWX) Turner Broadcasting unit has acquired sports site Bleacher Report, according to people familiar with the transaction."

The Hollywood Reporter
Link: Olympics 2012: BBC3 Beats ITV1 in All-Day Ratings for the First Time
"UK digital public broadcast network BBC3 on Sunday for the first time ever outperformed commercial broadcaster ITV1 in terms of all-day viewer share thanks to the Olympics.

"Thanks to the Summer Games, BBC1 had an all-day share of 42.7%, and BBC3, which also features much Olympics coverage, reached 5.2% between 6 a.m. on Sunday and 2 a.m. on Monday, according to ratings data. That edged out commercial broadcaster ITV1's 4.8%, or 5% when including viewership for ITV1+1, a channel that broadcasts ITV1 programming with a one-hour time shift."

The New York Times: Bits
Link: Aggregators Help Radio Reach Online Audiences
"For the radio industry, there may be no better symbol for the challenges of adapting to the digital age than two candy-colored mobile apps.

"The apps, iHeartRadio and TuneIn, are aggregators - conduits for thousands of online radio streams. With a few taps on a smartphone, a listener can dart among a pop station in New York, gospel in Atlanta and talk almost anywhere."

Link: Ebooks Now Outselling Print on Amazon UK
"About two years after Kindle launched in the United Kingdom, Amazon (AMZN) UK says it is now selling 114 ebooks for every print book.

"Amazon announced it was selling more ebooks than print books in the US in May 2011 - 105 ebooks for every print book. 'We hit this milestone in the US less than four years after introducing Kindle,' Jorrit Van der Meulen, VP of Kindle EU says in the release, 'so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle.'"
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