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Best of the Blogs, Media: Mann United Registers IPO as Media Company

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Plus, Savannah Guthrie begins her tenure on the Today show.

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MINYANVILLE ORIGINAL This column highlights the most interesting and useful financial commentary on media from around the Web every Monday.

Wired
Link: Manchester United IPO: Forget Soccer, It's a Media Company
"Manchester United isn't a soccer team - at least not in the business sense.

"The Cayman Islands holding company that owns one of the world's most popular sports franchises registered this week to go public on the New York Stock Exchange. As its filing with the Securities and Exchange Commission shows, the company is an advertising-dependent content producer that enjoys strong brand visibility and loyalty. In other words, it's in the media business."

Media Decoder
Link: The Savannah Guthrie Era Begins Officially on 'Today'
"It truly is a new day around here," Matt Lauer said on the "Today" (GE) show on Monday as he welcomed a new co-host, Savannah Guthrie, to the flagship morning show.

"Ms. Guthrie, who was named co-host in a news release at the end of June, was formally introduced to viewers that way on Monday, nearly two weeks after her predecessor Ann Curry left the program."

PaidContent
Link: TED Books Launches iOS Store, with Subscriptions
"Conference organization TED already publishes ebooks. Now it is selling them through a new app, Ted Books for iOS (AAPL). Readers can also buy subscriptions."

CNN: The Marquee Blog
Link: 'Bridesmaids' Actress Ellie Kemper says 'I do'
"One of the stars of the movie "Bridesmaids" just became a bride herself.

"Ellie Kemper, who's also a longtime regular on "The Office," (GE) tied the knot with Hollywood writer Michael Koman over the weekend, according to People (TWX) magazine."

Mashable
Link: Warner Bros. Releases 13-Minute 'Dark Knight Rises' Featurette
"Can't wait two more weeks until the final installment of Christopher Nolan's Batman trilogy hits theaters?

"You're in luck. Warner Bros. (TWX) has released a 13-minute extended sneak-peek for The Dark Knight Rises, featuring interviews with the cast, a behind the scenes look at the movie-making process and scenes from the flick set to hit theaters July 20."
No positions in stocks mentioned.
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