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Best of the Blogs, Media: Twitter Lures Big Brands With Increased Advertising Space


Plus, the state department chooses Amazon Kindle as best e-reader.

This column highlights the most interesting and useful financial commentary on media from around the Web every Monday.
Link: Twitter's Big Pitch to Big Brands: You Want Space? We Got Space.

"Twitter's basic ad unit is a tweet, which is why the company says it is having early success with mobile ads. But advertisers want more than just 140 characters, and Twitter is happy to help them out there, too.

"That's the point of the TV ads Twitter bought yesterday - to showcase what marketers can do when they get their hands on an actual Twitter Web page. And that's what Twitter hopes to point out in high-profile ad campaigns to come."

Link: Why the US State Department is Paying Amazon $16.5 Million for 2,500 Kindles

"The US State Department has signed a no-bid, $16.5 million one-year contract with Amazon (AMZN) to provide Kindle Touches– 2,500 of them to start, preloaded with 50 titles each - for its overseas language-education programs. So why has the government decided the Kindle is the best e-reader?"

The New York Times: Bits
Link: Daily Report: App Developers Stick With Apple

"Smartphones running Google's (GOOG) Android operating system outsell iPhones more than two to one. But as Nick Wingfield and Brian X. Chen report in Monday's New York Times, Apple (AAPL) has held onto one critical advantage even as Google's system has surged: the loyalty of mobile app developers."

Link: Eying international growth, Gigya raises $15.3M

"Gigya, a startup that provides businesses with a suite of tools to make their sites more social, announced today that it had raised $15.3 million in new funding from Condé Nast's parent company, Advance Publications, as well as the Mayfield Fund, Benchmark Capital, DAG Ventures and Adobe (ADBE).

"The Mountain View, Calif.-based company reported that it already reaches one billion unique users a month through its more than 500 clients, but said that, supported by its new funding, it hopes to double its user base."

The New York Times: Media Decoder
Link: Tracking Viewers From TV to Computer to Smartphone

"A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured - all the better to cash in on those new habits."
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