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Academy Award Night Ads Get Cinematic: Pepsi, Disney, 'Godzilla' Lined Up


The biggest night in show business is Sunday, which means another slew of impressive new commercials.

According to Kantar Media, companies have spent approximately $1.8 million per 30 seconds of air time for this year's 86th annual Academy Awards, which begins Sunday at 7 p.m. ET. This represents a 10% increase in ad-spend over last year's telecast. (Still, the cost of air time for the Oscars has nothing on the 2014 Super Bowl's $4 million per 30 seconds.)

Here's a roundup of the ads you can expect to see on Hollywood's biggest night:

PepsiCo (NYSE:PEP)

Because Pepsi has usurped the title of official non-alcoholic beverage sponsor from Coca-Cola (NYSE:KO), it will be whipping out the big guns: The company will debut a 60-second spot at 10 p.m. ET. featuring a spin on one of the most famous movie lines of the 1990s, "Show me the money!" The ad, which promotes Pepsi's new mini cans, boasts an appearance by award-winner Cuba Gooding, Jr. as well as many other classic lines from great films.

If you want to see the ad before Sunday, you can watch it below:

Disney (NYSE:DIS)

The studio's upcoming film Muppets Most Wanted will also receive a 60-second spot ahead of its March 21 premiere. The ad, featuring a New York City populated almost entirely with Animals (as in the Muppet, multiplied) is a cross-promotion with Lipton tea, which is owned by Unilever (NYSE:UL).

You can see an extended version of that ad below:

General Motors (NYSE:GM)

Just as Pepsi dethroned Coke, General Motors has ousted Hyundai (OTCMKTS:HYMT) as the exclusive national automotive advertisers for the Academy Awards. The company's Cadillac brand will have three commercials, promoting the 2014 CTS sedan and the 2014 ELR electric coupe. However, the ads already debuted during the Olympics on NBC (NASDAQ:CMCSA). Meanwhile, the Chevrolet brand will debut a 60-second short film / commercial called Masterpiece, made by South Korean filmmaker Jude Chun.

JC Penney (NYSE:JCP)

The company, unlike Coke and Hyundai, retains its coveted position as the exclusive retail sponsor of the Oscars for the 13th year in a row. This year's host, Ellen DeGeneres, is also the spokesperson for JC Penney, which will air six commercials touting its spring campaign.


The company will be advertising its Snickers candy bar with a 30-second spot featuring Godzilla, ahead of the May 16 premiere of the Bryan Cranston-led reboot, Godzilla. The commercial is a hilarious take on the company's previous ads wherein someone is so hungry that they become someone else, like when a football coach becomes Robin Williams. In the new ad, Godzilla is hanging out with his bros, until he becomes hungry and wrecks havoc.

You can see that commercial below:


The network, which signed a deal in 2011 to broadcast the ceremony through 2020, will heavily promote the March 9 premiere of its mid-season fantasy drama, Resurrection, which is about deceased people who come back to life.

The Rest

Other companies with spots during this Sunday's telecast include American Express (NYSE:AXP), Samsung (OTCMKTS:SSNLF), Sprint (NYSE:S), Coldwell Banker, and the AARP.

Follow me on Twitter: @JoshWolonick and @Minyanville
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