Future Looks Bright for Online Discount Brokerage Firms
Their balance sheets are vastly improved, they have broadened their product lines, and as outliers, online brokers are potential takeover targets.
Riding the Rally and Clicking Tickets
Rising stock prices, and the few real alternatives, have forced investors to increasingly, nervously reallocate out of fixed income and into equities. It has been slow, but may finally be building steam.
As customer assets increase, whether through new account deposits or as the effect of higher stock prices, the companies' top and bottom line benefit. According to Institutional Investor, every 0.25% increase in UAM results in a 1% boost to gross profit margin and a $0.03 increase in earnings per share. And if customers' cash continues to make its way off the sideline and onto the playing field, it will boost the all-important trading revenue. Plus, if the firms could get to a place where advertising, which now runs some 25% of SG&A, could be reduced, earnings could ramp even further as long as the market co-operates.
Not Quite a Bull's-Eye, but Improving
The most basic metric is DART, or Daily Average Revenue Trades -- that is, how many revenue (commission-generating) trades get executed per day. During the August to November 2011 period there was a precipitous decline. But things are looking up in the first two months of 2012 as Schwab, Ameritrade, and E-Trade all saw increases in new accounts of around 8%, and trading activity increase at the 9%-11% level with trends improving as February came to a close. Overall brokerage and exchange volume doesn’t indicate a big rush back to the bubble trading days, but that’s not something any one of us really wants to revisit.
If the market can continue to deliver solid and steady gains, retail investors will ultimately drift back to investing in equities; if they don’t get caught up in hoopla, they present the best and most stable asset class around. And for the discount brokerage firms (for whom that name is now a misnomer in that they provide a broad line of financial services at good prices), the future looks bright. Their balance sheets are vastly improved, they have broadened their product lines, and as outliers, firms like Interactive Brokers and E-Trade are potential takeover targets.
For more from Steve Smith, take a FREE 14-day trial to OptionSmith and get his specific options trades emailed to you along with exclusive access to his full portfolio. Learn more.
Follow the markets all day every day with a FREE 14 day trial to Buzz & Banter. Over 30 professional traders share their ideas in real-time. Learn more.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.