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Infographic: The Birds, the Bees, and the Business of Baby-Making


Our friends at Kapitall break down getting down.

After a long, cold winter, the warmth and sun of spring are finally here. As always, along with the fine weather (and less clothing) comes a natural uptick in romance, in pairing off, and in marriages. And, as the children's playground song goes, "First comes love, then comes marriage, then comes baby in a baby carriage."

Although conceptions actually reach their annual peak in December, Kapitall is celebrating the birds and the bees of spring with a new infographic illustrating the business of baby-making. Along with plenty of stats, it mentions companies that are bullish on babies, such as Procter & Gamble (NYSE:PG), Abbott Laboratories (NYSE:ABT), and Sanofi (NYSE:SNY), as well as those that benefit from people getting frisky, like  Pfizer (NYSE:PFE) and Teva (NYSE:TEVA).

It's not just Big Pharma that's tapping into the category, either: This week, the Wall Street Journal  reported that companies like Owlet Baby Care and Rest Devices are bringing the growing interest in wearable technology to the children's product market. Their wearable devices -- like "smart" socks or high-tech bodysuits -- can measure the vital signs, respiration, skin temperature, and body position of infants and send the data to parents' smartphones.

Sure, the US may be facing a "baby bust" -- this Atlantic article explains why the country's slowing birth rate may soon have a devastating effect on overall consumer spending (namely on housing and cars) and thus the economy -- but the business of catering to young families with children and parents-to-be is still flourishing.

Below is the original infographic from Kapitall:

Follow me on Twitter: @JoshWolonick and @Minyanville
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