business newsSonic Offers the Tasty Trade in Burgers
The humble hamburger has seen one of the biggest booms in terms of both offerings and sales growth.
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But I’m not here for a taste test or even to assess which hamburger offers the best value for your hard earned dollars. Instead, I want to look at which one could be the best investment. And given the fast food nature of the product and the fact that I’m focused on options, we want something that can deliver profits hot and fast. With that in mind, I’m going with Sonic (NASDAQ:SONC), a chain with some 3,500 locations concentrated in the southeast. The restaurants' concept is inspired by the 1950s with both drive-through and car hop service. Sometimes the servers even wear roller skates. And that’s great marketing, which I’ll discuss in a moment.
Nearly 100% Beef
While McDonald’s, Burger King, and Wendy’s (NASDAQ:WEN) have expanded their menus to include chicken, fish salad, and smoothies, Sonic has remained true to its burger-based roots. This is not to say that it doesn’t offer a variety of nuggets, wraps, and liquid concoctions. But Sonic tries to keep its menu tight. It has actually bridged the burger-hotdog gap that others have attempted (but failed) to cross. Having the two major food groups -- burgers and hotdogs -- in all their variations is a major selling point in the car-centric markets Sonic serves.
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