Sonic Offers the Tasty Trade in Burgers
The humble hamburger has seen one of the biggest booms in terms of both offerings and sales growth.
But I'm not here for a taste test or even to assess which hamburger offers the best value for your hard earned dollars. Instead, I want to look at which one could be the best investment. And given the fast food nature of the product and the fact that I'm focused on options, we want something that can deliver profits hot and fast. With that in mind, I'm going with Sonic (NASDAQ:SONC), a chain with some 3,500 locations concentrated in the southeast. The restaurants' concept is inspired by the 1950s with both drive-through and car hop service. Sometimes the servers even wear roller skates. And that's great marketing, which I'll discuss in a moment.
Nearly 100% Beef
While McDonald's, Burger King, and Wendy's (NASDAQ:WEN) have expanded their menus to include chicken, fish salad, and smoothies, Sonic has remained true to its burger-based roots. This is not to say that it doesn't offer a variety of nuggets, wraps, and liquid concoctions. But Sonic tries to keep its menu tight. It has actually bridged the burger-hotdog gap that others have attempted (but failed) to cross. Having the two major food groups -- burgers and hotdogs -- in all their variations is a major selling point in the car-centric markets Sonic serves.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.