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Groupon Founder Mason Could Be Self-Destructing


Investors have lost patience as the daily deal site's results keep missing, and the board could be mulling a change already.


Shares of Groupon (NASDAQ:GRPN) are plummeting in early trading following the daily deal site's latest earnings disappointment as investors continue to doubt CEO Andrew Mason's strategy. Worse, it appears the company's board is also concerned enough to be considering his ouster.

The Chicago-based company reported a net loss in the latest quarter of $81.1 million, or 12 cents a share, from $65.4 million, or a 12-cent loss, a year earlier. Revenue rose 29.7% to $638.3 million. Wall Street expectations were for a loss of 2 cents on sales on sales of $640 million. Not surprisingly, Groupon also issued disappointing earnings guidance.

Mason, the founder who has run Groupon since its inception in 2008, seems to be living on a different planet than his investors. During the earnings conference call, he mentioned that "our results reflect the deliberate and aggressive focus on growth of our platform and segment market share as well as our willingness to trade off short-term operating profitability." Whenever companies talk about enduring short-term pain for long-term gain, investors flee their stock (except, of course, for (NASDAQ:AMZN)).

In Groupon's case, this is especially problematic because it has been slashing fees that many customers pay for their "Groupons." Many businesses have complained that they lose money on the Groupon deals they offer and that the coupons do nothing to encourage brand loyalty. Worse, larger companies such as Amazon are taking business away from Groupon as well.

Not surprisingly, Groupon's board is losing patience with Mason, who has knack for saying the wrong thing at the wrong time, and has considered replacing him, according to Bloomberg News.

"At the November board meeting, directors decided to give Mason a few more quarters before beginning a search for his successor," the news service says. "The lower-than-predicted? forecast for the first quarter may bode ill for his prospects."

Ya think?

Editor's Note: This story by Jonathan Berr was originally published on MSN moneyNOW.

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